b'When Buying Processing Equipment, Seeing is BelievingAWHILE BACK, I was talking to a pro- remember some key things when it spective customer who was consider- comes to providing people with pro-ing buying some equipment from us.cessing equipment.One of the drawbacks of the buying People want to see equipment process that he was strugglingperform prior to investing in it. To with was not being able to see themake the leap from a prospect to equipment in action. As a result,an actual customer, the customer I he was very unsure of whether todescribed above needed to see the make a purchase or not. equipment performing for someone Im proud to have a network ofelse who had already invested in it. people Ive sold equipment to whoA car you can take for a test drive. are happy to have me bring a pro- Seed cleaning equipment, not so spective customer to their facility tomuch. The nature of the product is have a look at the equipment doingjust different. But, if your equipment its thing. I took him to see this par- provider has a proverbial Rolodex of ticular piece of equipment in action.happy customers to call upon, you When he saw it working in the realcan see the equipment in action in a world, he was hooked. number of different scenarios.I knew the equipment was good, A network of happy custom-but not this good, he said. ers is the gateway to making a good We ended up bringingpurchasing decision. People in agri-him on as a customer,culture typically all want to help each one who has sinceother succeed. People are usually purchased multiplewilling to share their success stories.things from us.Leverage social media to your Of course,advantage. I love to show people pic-theres notures and videos of our equipment in one-size-fits- action via my Twitter account. Dont all approach,forget about the power of social but Ivemedia in helping you make purchas-learned toing decisions.RYAN FLOYDETERRITORY MANAGER, ALBERTANEXEEDrfloyde@nexeed.ca @Nexeed_ABnexeed.caMARCH 2022 GERMINATION.CA 33'