b'GET READY TO COME TO WINNIPEG IN JULY / SEEDS-CANADA.CA / SEEDS CANADAAFTER TWO LONG YEARS, WERE SET TO HOLDOUR FIRST IN-PERSON MEETINGAS OF WRITING THIS, Manitoba is planning to lift itsmembership directory, policy documents, industry restrictions on March 15. This means our plan toupdates, and a members-only discussion forum.hold our annual general meeting in Winnipeg inIn its first year of operation, Seeds Canada is July is a go! proving itself to be a leader. We took the lead in After almost two years of virtual meetings, itbuilding a broader, vision-setting discussion about will certainly be a welcome change to see peoplethe future of seed in Canada and SRM through in person again. We are eagerly awaiting our firstthe development of Seed Summit 2022, which Krista Erickson in-person meeting since Seeds Canada became atook place over the month of February. The Director ofreality on Feb. 1, 2021. Summit saw a high-level of participation from Member StrategyThe announcement of our July in-personseed and agricultural sector stakeholders. More & Solutionsmeeting coincides with our new member- than 770 stakeholders registered for the event. ship drive. Were moving into the next stage of strengthening our organization and reaching out to those who need more information on the value of joining Canadas newest national seed industry organization. AFTER ALMOST TWO YEARS OF VIRTUAL Why join us at the table? The forming ofMEETINGS, IT WILL CERTAINLY BE A Seeds Canada brought the seed value chain Jessicatogether under one rooffrom growers, devel- WELCOME CHANGE TO SEE PEOPLEopers and breeders to analysts, distributors, and Goodfellow processorsproviding a stronger voice for allIN PERSON AGAIN.Director of Communications members and for the sector. With the full seed industry value chain together in one organiza-tion, you are able to have a broader discussion on topics of importance and gain the ability to network and build new relationships and strate- Seeds Canada initiated this event in partner-gic partnerships in the industry.ship with producer and commodity groups to As a Seeds Canada member, you would havehost and shape itCereals Canada, Canola the platform to help shape policies that directlyCouncil of Canada, Canadian Canola Growers impact your business or organizationwhetherAssociation, Canadian Horticultural Council, it be through advocacy efforts with other mem- Western Canadian Wheat Growers, Soy Canada, bers or via our various partnerships with gov- Grains Farmers of Ontario, Ontario Agri-Business ernment departments. Our various policy andAssociation, and the Western Grain Elevator issues committees provide many opportunitiesAssociation. for members to be consulted on items of specificAn As it was Heard report will be distrib-interest. Currently, one of the leading files is Seeduted and shared with CFIA for input into the Regulatory Modernization (SRM). Seeds CanadaSRM process. As a national umbrella organiza-represents its members on the SRM Workingtion, we see it as our responsibility to be the Group with several of its members participatingleader on files like these. Bringing awareness and on the Task Teams that will result in recommen- encouraging input from our customers and end dations to government. users was a top priority for us. It is important to As a Seeds Canada member, you also getbring everyone into the discussion that will be access to seed databases, and an upcomingimpacted by the regulatory changes and we hope members-only platform that will be available thisthe Seed Summit plays a part in that.spring and will house these databases and featureFind out more at seeds-canada.ca and be a other benefits for your business, including ourpart of the conversation. JULY 2021 GERMINATION.CA 43'