Seed World

Why Value is the Seed World’s True Currency

Vice-President, Sales,

Rod is a farm boy from Pilot Mound, Man. He obtained his marketing and management degree from Dakota College at Bottineau in North Dakota, where he also played hockey, which taught him the importance of being a strong team member and working toward a common goal. Rod joined Nexeed in 2001.

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When dealing with seed processing equipment, it’s natural to assume that price is a significant concern, especially given the current state of inflation and rising costs.

There’s a major change happening that’s reshaping how the industry operates. It goes beyond just looking at the price tag and shifts the focus from how much a single piece of equipment costs to looking at the overall expenses of an entire project. It is this:

Customers are placing more importance on value than ever before.

This is especially important when it comes to long-term planning.

Think of it like a puzzle. Just as the pieces of a puzzle need to fit together perfectly to complete the picture, the various aspects of a project need to align. Customers are now considering the overall value of equipment and how it fits into their complete vision, not just the initial cost.

It’s about considering the bigger picture—like maintenance, durability, and any potential disruptions. Customers understand that the initial cost is just one part of a much larger puzzle.

The Impact of COVID and the Importance of Parts

The arrival of the COVID-19 pandemic has intensified these changes. As supply chains faced unprecedented challenges, the focus shifted to the importance of having a steady supply of parts. Customers began to realize that, beyond the initial investment, having access to necessary parts was crucial for keeping operations running smoothly.

When all the equipment in your plant is made by the same manufacturer, parts availability becomes a lifeline. It’s a huge advantage to know you can reach out to a single point of contact and get things sorted.

The alternative—reaching out to multiple suppliers and sub-suppliers—is not only time-consuming but can also drive costs up. Some might have even had to switch vendors just to meet deadlines, and that could lead to a chain reaction of problems.

For a long time, customers who prioritize quality have consistently placed value as their top priority in selecting equipment. The crucial takeaway is that value is much more than a number on a price tag. This new era emphasizes the intricate connection between quality, reliability, and long-term benefits within the broader scope of a project.

As the industry evolves, so do the standards of success. The shift to embracing a broader sense of value illustrates the industry’s depth and flexibility.