From Seed to Stadium: In Pursuit of the Perfect World Cup Pitch
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INSIDERS
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U.S.

The Future of Seed Innovation Starts Before the Seed Exists

U.S.

Why Some Fields Win — And Others Don’t (Even When Everything Looks the Same)

U.S.

What do Seed Companies Really Want from AI?

Two happy farmers shaking hands in a cultivated field at sunset, making a business agreement
U.S.

The Inventory Question Every Seed Company Struggles to Answer 

Business Goal Setting, Strategic Planning Concept, Professional Using Laptop and Mouse, Digital Roadmap Icons Showing Target, Milestones, Growth Path, and Achievement for Corporate Strategy Success
U.S.

Strategy Creates Momentum. Planning Creates Motion.

FEATURE STORY
Seed World graphic showing World Cup pitch preparation with turf, soccer ball and experts Stacy Bonos and Matthew Duncan
From Seed to Stadium: In Pursuit of the Perfect World Cup Pitch
Behind every FIFA World Cup match is a seed story. Stacy Bonos of Rutgers and Matthew Duncan of DLF explain the breeding, research and turf science...
THE LATEST
Amanda McClerren discusses how integrating breeding, biotechnology and AI is shaping the future of seed innovation.
U.S.

Innovation is at the End of the Handoff Era

Canada

From Crop Genetics to World Cup Turf, Why Plant Breeding Needs a Bigger Stage

Illustration of El Niño impacts on seed and agriculture showing drought, flooding and stressed crop fields
U.S.

Super El Niño Potential in 2026-2027 Could Rival Historic 1877-1878 Event

Jon Popp, CEO of Popp Engineering, discusses how seed facility design influences seed quality, uniformity and farmer performance.
U.S.

The System Behind the Seed: Honoring IPSA Lifetime Achievement Recipient Jon Popp

Edwini Kessie, director of the Agriculture and Commodities Division at the World Trade Organization, discusses global agricultural innovation, trade fragmentation and the future of the seed sector.
U.S.

Why the Seed Industry Has a Stake in the Future of Global Trade

NEWS
Europe

Young Professionals and Influence in the Seed Sector

Attendees of the 2026 National Association of Plant Breeders annual meeting gather for a group photo at Texas A&M University.
U.S.

Nutrition Emerged as a Big Theme at NAPB 2026

USDA Under Secretary Scott Hutchins addresses attendees at the National Association of Plant Breeders meeting at Texas A&M University.
U.S.

Plant Breeders May Need to Think Bigger Than Ever

BUSINESS
Canada

What’s Next for Global Seed Testing? Three Conversations Shaping ISTA 2026

U.S.

Democratizing Gene Editing: Pairwise’s Blueprint for the Future of Agriculture

U.S.

Data Abundance Is Reshaping Plant Breeding

SUSTAINABILITY
U.S.

From Seed to Sky: The Demand for Sustainable Aviation Fuel

U.S.

From Kenya to the Corn Belt 

U.S.

Drought-Resistant Crops: The Ones That Thrive Without Rain

RESEARCH
Digital agriculture tools and predictive plant breeding technology help researchers improve crop performance and accelerate innovation.
U.S.

The Race to Accelerate Plant Breeding Innovation

Canada

ISTA 2026: Seed Testing’s Biggest Annual Event is Heading to Calgary

Ignacio Ciampitti of Purdue University discusses nitrogen fertilizer uncertainty research in corn production systems
U.S.

How Uncertainty Around Nitrogen Rates Could Cost Corn Farmers Millions

ONLINE PARTNERS
PARTNER CONTENT
Innovation in an Industry Of Action: The Changing World of Seed Treatment
Sowing the Seeds of Resilience: Crop Diversity as a Strategic Asset for the Seed Sector
The Breeder’s Blind Spot: What Your Genotyping Panel Isn’t Telling You
Turning Data into Decisions: KWS-NoMaze Partnership Drives Innovation in Plant Breeding
UPCOMING EVENTS
July 6 - July 8
Seeds Canada Annual Conference
July 7 - July 8
Northern Seed Trade Association Annual Meeting
November 4
American Seed Trade Association (ASTA) Forage, Turf and Conservation Seed Conference 2026
Kansas City, MO, United States
November 16 - November 20
Western Seed Association (WSA) Annual Convention (‘the Western’)
December 14 - December 17
ASTA’s Field Crop Seed Convention
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BRAND BUZZ
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World Seed Congress 2026: The Case for Joint Actions to Build Resilient Futures
SWG Brand buzz newsletter
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The Countdown to Euroseeds 2026 in Valencia Has Officially Begun!
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U.S.
Concepts For Your Seeds
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U.S.
Gene Expression VS Soybean White Mold
Europe

The Next Breeding Breakthrough Could Come From a Variety Nobody Uses Anymore

Stefan Schmitz, Executive Director of the Crop Trust, makes the case that gene banks and crop genetic diversity — including...
Europe

Why the Seed Sector Is Raising the Bar on Social Rights 

In an interview with Ben Rivoire of the International Seed Federation, Seed World explores whether labor rights and ethical practices...
Executive leadership strategy webinar featuring Stephanie Liska, Aaron Locker, Shawn Brook and Jon Leafstedt discussing leadership development and succession planning.
U.S.

Executive Leadership Strategy: How to Attract, Develop and Retain High-Performance Leaders

Leadership remains one of the biggest drivers of business success. Learn how organizations can attract, develop and retain high-performance leaders...
Chad and Sherry Goldsmith of Fusion Seeds discuss building their Kentucky bluegrass seed company.
U.S.

They Went on Vacation and Bought a Seed Company?! | The Fusion Seed Story

While on vacation in Hawaii, Chad and Sherry Goldsmith made a life-changing decision to buy a seed company. That leap...
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U.S.

This Young Scientist is Proving That Traditional Farming Wisdom Still Holds the Key

For Michele Nalle, agriculture has always been more than food — it’s a way of life. Growing up on the...

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Bill Rooney’s Bioenergy Sorghum Revolution: Turning Innovation into Global Impact

In the mid-1990s, Bill Rooney took on a research program that would become pivotal in bioenergy. Rooney, now recognized as...

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Why Plant Breeders Need to Find Their Voice

For Cole Hammett, entomology and plant pathology student at North Carolina State University and 2024 National Association for Plant Breeding...

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How a Scholarship Transformed Ammani Kyanam’s Career

The National Association of Plant Breeders (NAPB) recently hosted its annual meeting in Greenville, South Carolina, bringing together professionals dedicated...

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