b'SEED APPLIED TECHNOLOGIESWhac-a-Mole in MaltaGONCALO ALMEIDAEMEA Product Marketing Communications LeaderCorteva2023 is speeding up into its final quar- As we speak of expansion, we shouldWell, because that is what Lumiposa Seed ter and this means we are getting close tomention that our portfolio is growing: weTreatment for corn does. It keeps wire-the Euroseeds event, and Cortevas Seedare launching a new bird repellent seedworms and cutworms at bay during the BIOSTIMULANT Applied Technologies (SAT) is very excitedtreatmentEcovelexan effective andmost vulnerable growth stages of the crop, to once more be the main sponsor. But thatssustainable seed treatment that will avoiduntil the fourth leaf stage. And we are now Were Collaborating to Unlock the Potential of Biostimulants not the only reason why we are excited.birds from eating your corn seeds, eithercelebrating its official launch by having a Theres a lot happening in the SAT camp through taste or smell without causingWhac-a-Mole game at our booth, ensur-HOLLY LITTLEDirector, Research and DevelopmentAcadian Plant Health First of all, we have a change in thethem any harm. Trials show the efficacy ofing participants will have the opportunity Team leadership: After successfully leadingEcovelexWho needs scarecrows, right?to spend a good time, release some stress, the team for five years, Andr Negreiros hasBut, speaking of scarecrows, whenget a prize, learn more about Lumiposa, moved into a new role and Leonardo Costastopping by our booth you can take a selfieand, who knows perhaps win a trip to see is taking the lead of Cortevas EMEA Seedwith our Ecovelex scarecrow who will bethe Olympic games in France, as well as a Applied Technologies business.having, after a long time, a well-deservedguided tour to our CSAT facilities.Leo has an extensive experience in seedrest. Also, dont be surprised to see himSo please accept our invitation to visit treatment, across different regions and inaround Malta, doing some sight-seeing.our booth, interact with our team, have the past few years he was leading CortevasWere sure you will catch him in our socialfun, and learn a bit more about how Seed internal seed treatment business. Now he ismedia channels. Applied Technologies are helping farmers expanding his role, driving SAT to expandYou can also take the chance of win- secure their future!its success story, alongside the full SATning a nice prize by whacking a worm. team, our partners, and stakeholders. And why would you whack a worm? SUSTAINABLE AGRICULTUREBringing Healthy and Affordable Nutrition TogetherTOBIAS DITTMANNHead - Oilseed Rape DepartmentKWSThe Future Only Works TogetherDrought, heat stress and changing growingrape sees farmers confronted with chal- usually attacks oilseed rape crops in the fall conditions are taking their toll on farminglenges such as the cabbage-stem flea beetle,and can lead to considerable yield losses. with increasing numbers of agriculturalwhich is a major crop pest throughoutKWS is working continuously on pests and diseases. At the same time,Europe. Infestations can lead to significantimproved varieties and already launched political pressure in the form of directivesyield losses or even the complete loss of theseveral high performance varieties with prescribing the reduction or elimination ofcrop. Following the ban on neonicotinoidinnovative phoma resistance over the years. CORN, SORGHUM AND OILSEEDS plant protection products such as insecti- seed coatings in EU countries, and restric- In 2019, KWS was able to successfully cides is aggravating the situation even fur- tions on the use of insecticides, the damageregister the new phoma resistance RlmS The Importance of Putting Ourselves in Farmers Shoes ther. This all adds up to an area of tensioncaused by the cabbage-stem flea beetle isas latest innovation in Franceone of the that can affect farmers crop yields and thusexpected to increase in the future. It is,largest oilseed rape growing regions in OLEKSIY PRISHCHEPOVHead of Strategic Marketing at Lidea SeedsLIDEA also jeopardize the food security of a grow- therefore, all the more important to breedEurope. Work is currently underway to ing population. Modern KWS oilseed rapestrong and healthy varieties whose geneticsintegrate new sources of resistance. The varieties show how the use of resources canprovide them with a natural defense againstnew genes are important in the prevention be reduced while still securing yields byinfestation. According to the renownedof resistance breakdowns. improving the genetic make-up of plantsFrench research institute Terres Inovia, through breeding: Depending on the areathese are varieties that are included in theNew sources of resistance ensure high-of application, crops can be made increas- KWS portfolio and have been confirmed byyielding varietiesingly resistant to pests, such as the cab- independent studies of modern oilseed rapeThe latest breeding successes in oilseed rape bage-stem flea beetle and fungal diseases,varieties to show a clear correlation betweenare helping to ensure the profitable and sus-such as phoma lingam. genetics and low larval infestation. Withouttainable cultivation of the crop in line with Oilseed rape is an important part ofthe use of insecticides, the number of larvaethe KWS Sustainability Ambition 2030, crop rotation: Its intensive leaf developmentin competitor varieties was sometimes twicein which the company sets ambitious and suppresses weeds, prevents the field fromas high as in the specific KWS varieties.measurable goals to deliver solutions for sus-drying out too much, and protects againsttainable and responsible agriculture. KWS erosion. With its strong root system, it canExcellent genetics make life harder forbreeding continues to work with foresight on also access nutrients and water deep downphoma developing high-yielding varieties and being in the soil. In addition, oilseed rape offers aIn addition to the cabbage-stem flea beetle,able to provide farmers with holistic solu-wide range of usesas edible oil in humanthere are other pests and diseases that cantions to challenges like protection against diets, as protein-rich animal feed or as bio- affect oilseed rape. One of these is the glob- plant diseases and pests, or other challenges, fuel. However, the cultivation of oilseedally widespread fungal disease phoma, whichsuch as improved nitrogen efficiency.EUROPEAN-SEED.COMISEED WORLD EUROPE I 29'