b'SPONSORED CONTENTCrop Improvement Enters a New Era with Phytoform LabsCONTENT MARKETINGHow to Harness your Websites Potential? In the ever-evolving world of agriculture, where the quest for better crop yields and resilience is unceasing, one company is emerging as a game-changer. Phytoform Labs Inc., a pioneering biotechnology firm with roots in both the UK and the CHARLENE MCIVORClient Services ManagerCREATE U.S., is revolutionizing the field of germplasm development. With a technology platform designed to tackle the unique challenges facing the agricultural industry today, Phytoform Labs is poised to reshape the future of crop genetics.The Journey of ProgressOver the last five decades, the strides made in crop germplasm improvement have been nothing short of miraculous. Crop yields have witnessed substan -tial enhancements, marking a signifi -cant milestone in agricultures history. However, with unprecedented challenges on the horizon, ranging from herbicide/pesticide resistance to the growing impact of extreme weather events, its evident that the industry needs to adapt swiftly.Embracing New Breeding TechnologiesTo navigate these hurdles, global ger -mplasm development companies must harness the power of innovative breeding technologies. Phytoform Labs Inc. is at the forefront of this revolution. Founded by crop scientists, Will Pelton and Nicolas Kral, Phytoform Labs is headquartered at Rothamsted Research Science Park, a TURF AND FORAGE renowned agricultural hub.The driving force behind Phytoform The Perfect Rugby Pitch: Where Art Meets Science Labs is the utilization of cutting-edge technologies to deliver genetic solutionsprovide their partners with groundbreak- its platform to encompass broad acre crops ANNE METTE D. JENSENProduct Development Manager, Turf GrassDLF that were once considered unattainable dueing genetic solutions.like maize and soy, with ambitious plans to technological or regulatory constraints.for horticultural crops such as berries.Their mission is clear: to provide geneticA Collaborative Approach The Phytoform team is driven by solutions that guarantee reliable resultsPartnering with Phytoform Labs is aa relentless commitment to developing across diverse agricultural challenges andstreamlined process. Partners need to pro- traits that have a tangible impact on a wide spectrum of crops. vide three key elements: the specific prob- companies germplasm development. They lem they wish to address, the crop speciesfirmly believe that strong partnerships are Unlocking the Potential ofand variety they intend to focus on, andthe key to ensuring their innovations align Phytoforms Technology the relevant genetic resources. If geneticclosely with partners needs and market At the core of Phytoforms genetic plat- data is lacking, Phytoform can gener- demands. Phytoform Labs is not just form lies two innovative technologies: ate it through experimentation. Armedenvisioning the future; they are delivering CRE.AI.TIVE TM : This AI-drivenwith these inputs, Phytoform Labs willthe next generation of technologies and discovery pipeline is centred on thedeliver DNA sequence variants that actcrop traits into the field and continuously modulation of plant gene expression,as genetic solutions. These solutions canpushing the boundaries of innovation.offering unprecedented insights andbe delivered as a blueprint for partners toIn a world where agricultural solutions for crops. implement independently or Phytoformchallenges are mounting and the demand Novel Breeding Technologies:can directly incorporate these into part- for sustainable, high-yield crops is Phytoforms genome editing capabilitiesners germplasm.soaring, Phytoform Labs is, leading the are centred on non-transgenic delivery andcharge in the pursuit of genetic solutions specialised single cell-based tissue culture.Whats on the Horizon? that will shape the future of farming. This allows for one-step implementation ofPhytoform Labs is already making wavesSeed companies and food processing desired mutations without the use of foreignin the industry. They have developed newcompanies, take notePhytoform Labs genetic material, ensuring speed, safety andproducts using their platform, includingis your partner in revolutionizing crop precision. table stock potato and tomato varietiesgenetics and securing a bountiful future These technologies form the bedrockset for field testing in the upcoming year.for agriculture.of Phytoforms platform, equipping them toAdditionally, the company is expanding EUROPEAN-SEED.COMISEED WORLD EUROPE I 31'