b'much movement globally of fruits, plants, seeds, transporting mate-rial and people, all of which can contribute and make eradication very difficult to achieve. Having said that, taking an analogy from human health, will we as society and individuals do anything dif-ferent if another virus like COVID-19 emerges? We think yes, as we are more prepared based on our experiences from the global pan-demic and more alert to emerging threats. The seed sector enshrines the importance of preventive hygiene measures and progressively underlines its importance in addition to seed health tests that are carried out to ensure that clean, high-quality seed is delivered to the growers.We know that prevention is better than cure, and our seed production practices reflect this truth. Working together as seed sector and engaging with policy makers is also an important strat-egy to find practical and effective solutions to prevent the spread of seed-transmitted diseases. Continued open dialoguenot only when a new disease emerges but ongoingbetween the sector and policy makers will ensure that newly occurring risks are effectively dealt with as they arise, and in a manner that is science-based and workable for the seed sector. This approach will not only minimize downstream consequences and seed supply disruptions to the food sector, but it will also acknowledge all the good work and preventiveTomatoes with ToBRFV symptomsmeasures the sector already invests on a daily basis. Footnote 1: Salem N, Mansour A, Ciuffo M, Falk BW & Turina M (2016) A new tobamovirus infecting tomato crops in Jordan. Archives of Virology 161(2), 503506Footnote 2: Van der Gaag D, Botermans M, Ntoulmperis L, Tomassoli L, Guitian J, 2021. Tomato brown rugose fruit virus (ToBRFV) - pest status in the EU, likelihood of eradication and evaluation against RNQP-criteria. Available online: https://english.nvwa.nl/documents/plant/plant-health/pest-risk-analysis/documents/tomato-brown-rugose-fruit-virus-tobrfv Footnote 3: https://pra.eppo.int/pra/1e0cadd4-bc68-4871-b56c-7cd9f24a382d44ISEED WORLD EUROPEIEUROPEAN-SEED.COM'