Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 842 / SEEDWORLD.COM JANUARY 2017 On the Cover Todd Martin, CEO and agribusiness veteran, brings fresh ideas to the Independent Professional Seed Association with the goal of helping members build a better business for the future. His energy and passion have the association exploring what’s on the horizon. Photo: Stephen Ironside. In Every Issue Strategy Even in a low commodity environment, seed treatments prove to be worth the cost. Cross Pollination Regulatory Roundup World Status Industry News Since 1915 28 68 70 72 74 78 CONTENTS/JANUARY2017 Features, continued Pennycress as a Biofuel Researchers in St. Louis are working to make pennycress a viable cover crop with profit potential. Size Isn’t Everything Peer through the lense of two brothers working to build a business. Q&A with Rusty Rodriguez With a focus on symbiotic technologies, this scientist shares the importance, difficulties and excitement around microbials. Q&A with James Weatherly Safeguarding intellectual property through education is a top focus. Q&A with Chris Cornelius This agricultural communicator shares her story and her favorite part of working in a family business. Q&A with John Latham The president of Latham Hi-Tech Seeds in Iowa discusses his concerns, likes and management philosophy. Next-Level Wheat What can the seed industry, as well as farmers, expect from the development of hybrid wheat? And when? Recalibrating Expectations From the economy to plant breeding, the seed industry takes it in stride at ASTA’s Corn, Sorghum and Soybean Seed Research Conference. 35 48 52 54 56 58 60 64 Special Sections INSIDERS Experts from around the seed industry and those who service it share their perspectives and provide recommendations on everything from seed treatments to equipment and from engineering to content marketing. Innovation Showcase Two companies spotlight their newest and best products. 37 67 WEB WHERE ONTHE For bonus content and more information on these issues, check out seedworld.com. Here you’ll find videos, extra photos, charts and notes from our editors. Below are just a few highlights from this issue. SeedWorld.com/webinar If you’re interested in better understanding the return on investment seed treatments can have, register for Seed World’s Strategy webinar, which will be held Feb. 9 at 1 p.m. Eastern. There is no cost to participate. Register today! OperationPollinator.com From land not suitable for farming to out-of-play areas on golf courses, discover how Syngenta is working to feed bees and protect pollinators. SeedWorld.com/fromthefloor At the American Seed Trade Association’s annual CSS 2016 & Seed Expo, our team hit the trade show floor with the video camera in hand. To check out the latest products, services and technologies companies are showcasing, this is the spot. SeedWorld.com/giantviews Publisher Shawn Brook caught up with a number of industry leaders in Chicago to better understand their outlook for 2017, strategies to tackle today’s issues and what they’re most excited about. There’s a lot to dive into here. Enjoy. Columns 26 80 International Agricultural Development Discover the dilemma vegetable seed companies have in lesser- developed countries. Giant Views Is the organic tail wagging Washington D.C.? Mischa Popoff shares his views.