Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 8456 / SEEDWORLD.COM JANUARY 2017 Seed World: What’s your favorite film, and why?     Chris Cornelius: “The Man from Snowy River” with Kirk Douglas. The soundtrack is phenomenal, and the storyline of never, ever giving up and love conquering all — pretty much does it for me. SW: Favorite part of working in ag communications? CC: Seeing the light come on in eyes of customers and consumers when they understand and buy into the agricultural message. It’s gratifying knowing they get it. SW: What do you want people to know? CC: The seed industry is made up of people who believe the seed will sprout after it is planted. It’s faith we each have in the process of raising crops that will, in turn, feed the people of the world. We are all about taking care of each other. SW: Best part of working in a family business? CC: Watching your children become amazing businessmen and women and showing the same passion for the business that generations before them had. Their thought processes and level of critical thinking make Cornelius Seed a good place to be. Traveling with my husband to meetings is always nice, too; we share a common goal.   SW: Worst part of working in a family business? CC: Walking the fine line between being family and a co-worker/peer.   SW: How do you educate others about agriculture? CC: By walking the talk. We also run a cow-calf herd, and we share stories about taking care of our cattle — rain or shine, sickness and health. My daugh- ter-in-law put together a series of agriculture-related posters with a sports theme. We posted them at a local basketball tournament, and it was fun to watch all the people absorb the message.   SW: Advice for others in ag communications? CC: Be transparent. Tell your story of agriculture. We are in the industry because we love it. Share that love with others. SW For the Love of Ag Chris Cornelius, executive assistant and public relations manager for Cornelius Seed, tells us how she works to spread the message of the seed industry and agriculture.