b'ADVERTORIALSmall Kannar, Big ImpactH ow does a small company con-tinually attract the attention and appreciation of some of the worlds biggest brands, especially in a niche industry like crop inputs and seed treat-ment? Is it luck, who you know, or some-thing else?Take Kannar Earth Science, Ltd. for exampleit consists of a small team yet, in any given week, Kannar is firing up excitement with some of the biggest global contributors to agriculture. How does Kannar attract such notice and partnerships? At Kannar they attri-bute it not to luck, but to Kannar Magic.Their Kannar Magic consists of a special work culture in combination with an un-usual blend of subject matter experts. The culture at Kannar includes curiosity and the relentless drive to find real solutions to real problems. But not only curiosity and perseverance for the Kannar team it also takes the humility required to never assume that one knows it all. They are brave enough to ask those uncomfortable but necessary, but what if we also questions.It really does feel like magic! Not only to us, but to our surprise, also to those we align with, says Heather Lewis, Seed Lab Manager at Kannar.She continues, In fact, all our sub-ject matter experts experience the same phenomenon. We believe it is due, in part, to the special confluence of our culture and our areas of expertise which include chemistry, microbiology, agronomy, plant science, seed treatment, storage, produc-tion, and packaging of crop inputs. Kannar as the single most reliable sourcespecifically also promote sustainable envi-But this is just the foundation in whichof market-ready innovations, explainsronmental stewardship. Sustainability is Kannars commitment builds to confi- Sam Cloete, CEO of Kannar.the cornerstone of our innovations and dence with their alliances. Kannar takesSubstance can be found behind Kan- decisions. Our passion is to unlock real pride in discovering and optimizing newnars commitment to market ready inno- solutions to real problems as we innovate technologies for global commercializa- vations. Sam goes on to explain, Modernfor nature, you know, naturally! tion. Our partners rely on Kannar toagriculture is known to achieve recordSam concludes, Naturally does not accept a highly customized variety ofyields, but often at the expense of some- come easy. Yet, thanks to Kannar Magic in responsibilities. Were proud that morething that indeed is unsustainable. Ourparticular, the impossible seems to hap-than one global alliance has describedinnovations not only maximize yields, butpen more and more often.JUNE 2022SEEDWORLD.COM /17'