b'S T R A T E G Y A featured segment designed to help you in the realm of retail seed sales. When it Comes to Data, Planning is KeyIf youre getting overwhelmed by the data in your life, make sure to plan what youd like to use it for.Alex MartinTHERES ONEinevitablepany for plant breeding. truth in our ever-changingIn the breeding world, technological world: its digi- there will be thorough check-tizing. And if youre not readying to ensure the viability of a for action, technology andseed variety. the data that come with it areSince theres this compo-going to leave you and yournent of really selecting which crops in the dust. As technol- varieties were seeing in the ogy continues to evolve, sofield will be the new commer-does data you can pull from itcial candidates, there have toand thats increasingly truebe some very thorough trials in the field and in the lab. on all the different character-How do you make sureistics that you normally see youre not getting completelyin fully commercial varieties, overwhelmed by it? Well,he says. Then theres the thats easy! Learn how tobig component of genetic make your data work for you. information about the plants, It might be difficult to start,which might not be something but once you get ahead of thedealt with on the farm side.game and learn how to makeParticularly, SchultheissRobbie Weathers, product manager of Data In with Granular, your data actionable, theressays, Computomics is focusedCortevas flagship brand of farm management software.so much it can teach you. on genotypic datameaning data from submitted genetic Types of Data in Yourmarkers that contain genetic Operation information about the differ-When it comes down to whatent varieties.type of information you canThats what we put in pull from your operationbeperspective, together with the it a breeding program or ayield information, he says. grower operationtheres aWe build a model of how the lot of similar overlap.plant reacts to certain envi-Theres going to beronments. weather data, soil informa- In comparison, on the tion, information about yieldgrower customer side, data and other phenotypes beingtends to step in line with preci-measured. Also, in breedingsion agriculture.programs, there will be morePrecision ag got its start detailed phenotyping data,nearly 30 years ago, saysSteve Cubbage serves as viceSebastian Schultheiss is says Sebastian Schultheiss,Steve Cubbage, vice presi- president of data srevices formanaging director of managing director ofdent of data services for AGIsAGIs Farmobile. Computomics. Computomics, a bioinformat- Farmobile. It was in the early ics data analysis service com- 90s that we actually had the 60/ SEEDWORLD.COMJUNE 2022'