b'first commercial yield monitorinformation at the fingertips ofthe plan and get everythingset or portable set of field on combinesand if you lookan operation, theres still someset up before you get in theboundaries that can be used, at it from a data perspective,misconceptions surroundingfield, he says. If you get toCubbage says. You dont a lot of times that yield datadata. the field with a file and trywant data to be pigeonholed is still what everyone thinksto make it work at that time,into some PC system where about when they think of thePlanning and Learningyouve already lost the battleits just going to retire and not term data. About Data and everyones going to bebe used.Though, with such a heavyWhen it comes to the mostfrustrated trying to go. From the business side, focus on the yield side ofasked question about data,To minimize confusion andSchultheiss says being adapt-things, Cubbage says this hasunderstanding differentfrustration, ensuring growerable to different data types created a sort of sophomoremonitors is the No. 1 questioncustomers have a plan out- is key. slump in precision ag.that pops up, according toright is important. That willEverybody does things a Theres been a questionRobbie Weathers of Cortevamitigate pain in the future andlittle differently, he says. That of Where do we go fromAgriscience. being overwhelmed by themeans, we have to adapt our here? What other data isA lot of it is people learn- data received.methods to make sure were important? he says. Yield ising how to handle the differ- In addition to creating aproperly importing the dif-important, and that plantingent monitor types, how to getsolid plan before getting in theferent types of datasets that data is important, but theresfiles in and out of monitors,field, Cubbage says one waypeople are delivering.a much longer checklist today how to get it loaded intoto make data managementFrom there, with a plan in that needs to be checked offour system because thereseasier is on the analyzers side:place for your datasets, its that isnot being done on ano industry standard, saysmaking data simple and easyimperative to understand how lot of farms. From a digitalWeathers, product managerto collect as well as standard- to make your data actionable standpoint, were a long wayof Data In with Granular,izing and automating it asto learn from it in the future.from achieving the true digi- Cortevas flagship brand ofmuch as possible.tal acre.farm management software.Getting that data literallyMaking Data Actionable When it comes to a spe- A lot of the questions areout of the field in real time andfor the Futurecific checklist of what data toabout understanding whatbeing able to deliver it to what- When it comes to making consider on farm, its depend- theyre working with and whatever platform is important, hedata actionable for the future ent on the operation. But,theyre trying to pull data outsays. So, I always ask the ques-and future useits impor-Cubbage says, the datasetsof so they can start generat- tions: How portable is yourtant to think of your data as the market is asking for nowing something from it.data? Can you lay your handssomething youre nurturing. transcends agronomic dataBut, theres a learning curveon it and do you have controlJust like a crop in the field, and into the sustainability andto the technology, as one ofover it? It truly goes back todata needs somebody to take carbon area.the most important aspects ofwhat Robbie talked about care of it as well, Cubbage The market is asking fordata comes from planning.laying the groundwork.says. That starts by thinking of things like tillage records,When it comes to learn- Part of the difficulty withit like it has value as it were a more detailed agronomic anding and the learning curve,this, though, is a lot of growercrop in your field.nutrient application recordsit depends on what theyrecustomers havent had accessYou spend a lot of time, from a fertilizer standpointtrying to do, Weathers says.to enough education on theeffort and money trying to and even cover crop estab- It all depends on what theyresubjectinstead, theresgrow physical crop, he says. lishments, he says. Its thegetting out of it and whatbeen a typical jump right intoBut, if you dont put the same question of what practices aretheyre trying to get out ofit mindset. amount of effort in the data occurring and any field activ- itthe growth curve needsSometimes, it starts asside, youre going to grow a ity thats taking place withto start before they get to thesimple as having field bounda- mediocre crop.a machine probably has anfield and put the files in. ries for that data to flow into,One key is to ensure the impact on the outcome at theUnfortunately, this is thebecause one of the typicalcompany youre working with end of the day and at the endstep that Weathers says mostfrustrations from custom- to decipher information from of the year.customers miss.ers is they dont realize theydata understands what theyre Though, with so muchYouve got to lay outdont even have an exportabledoing.JUNE 2022SEEDWORLD.COM /61'