b'CONTENTS / JUNE 2022Columns04 From Our DeskMaking time for Ukraine.10 Seed Innovation Protection AllianceWill they follow?70 The HR HandbookLeadership transitionsits emotional.40 80 Giant ViewsImproving variety development and delivery requires Features,continued a global perspective34 Does IP Encourage Competitionin Seed? Special SectionsAs the USDA examines competition within the seed industry, experts answer whether28 INSIDERSintellectual property encourages innovation. Problems tackling an issue in your business? Cant seem to find a creative solution? Our INSIDERS are here to provide 40 Can Seed Fraud Be Eliminated? advice, tackling problems from social media to seed sizing to Canadas Index Biosystems believes stewardship. Our INSIDERS come from across the seed indus-they can eradicate seed fraud with itstry, from production to sales, and theyre glad to coach you on technology. things that have worked in their business.44 Sustainable SolutionsWith sustainability top-of-mind politically, companies look to sustainable weed con-trol solutions.50 Treat Feedback as if it Were a Gift!Feedback is difficult to accept, but its a gift given to you from your employees, coworkers and customers. 44 7854 Finding the Value in Carbon Markets In Every IssueIncentivized carbon market opportuni-ties continue to grow for forward-thinking60 Strategyfarmers willing to utilize their soil to itsWhen it comes to data, planning is key.greatest potential.72 Cross Pollination64 A Game-Changing Variety Depends on Customer Feedback 74 World StatusPlant breeders discuss why it matters knowing who your customer is. 76 Industry News66 Why Should You Celebrate78 Breeding History: AsparagusDNA Day?DNA Day comes every April 25how79 If You Missed Ithave you celebrated?2/ SEEDWORLD.COMJUNE 2022'