b"Seaweed Technology and Regenerative EWA JZEFOWICZ AMADORBUSINESS DIRECTOR EMEA, Agriculture go Hand-in-HandSEED WORLD GROUPejozefowiczamador@seedworldgroup.com ALARMING PREDICTIONSfromBut thats only half the story. seedworldgroup.com the United Nations suggest that ifSeaweed, a seemingly simple marine @SeedWorldGroupcurrent practices persist, all har- plant, absorbs carbon dioxide from vestable soil could be lost withinthe atmosphere through photo-60 years. However, there is hope assynthesis and can sequester large people become more informed andamounts of carbon in its biomass. In Captivating Your Audience:conscious of these issues, leading tofact, seaweed captures carbon 20x a momentum behind sustainability. faster than trees, addressing one of 3 Critical Ideas for EngagingMultiple technologies and prac- the key causes of the climate crisis.tices are available to establish a newUnderstanding just how much Content Creation paradigm that combines produc- CO 2has been absorbed in seaweed tivity with sustainability. One suchbeds was a recent focus for Acadian. IN TODAY'Sfast-paced digital landscape, theapproach is regenerative agriculture,It turns out 362 kg of COis absorbed 2significance of engaging content cannot be over- which involves the use of technolo- in every ton of seaweed Acadian stated. It stands as a crucial element for achievinggies like precision application of cropharvests. That seaweed regrows at business success. As industry expert or thoughtinputs, new soil management prac- an amazingly fast past, so every year leader, your ability to craft unique and compellingtices, and renewable and regenerativecarbon is absorbed once again. A content plays a pivotal role in establishing a strongcrop inputs such as seaweed-basedcontinuous regenerative cycle that online presence, boosting your SEO and, mostproducts, which Acadian Plant Healthholds huge potential to deliver on importantly, resonating with your audience. specializes in. global climate goals.Embrace the power of storytelling. StorytellingAt Acadian Plant Health weveSeaweed, with its ability to capture breathes life into your content, infusing it with mean- been able to understand how ouratmospheric carbon and improve soil ing and making it relevant to your target audience. seaweed extracts can play a keyhealth, plays a crucial role in a new Story-based content, from website copy to socialrole in bridging the gap betweenera of agriculture. Applying seaweed media, influences customer decisions and fostersregenerative and conventional croptechnology to the land contributes a human connection, making your brand and/orsystems. As a complimentary input,to sustainable agriculture and helps product relatable and memorable. biostimulants such as our seaweedreduce atmospheric carbon levels.Customer-centric content is crucial. Prioritizeextracts, can combine with tradi- By adopting sustainable prac-building relationships, understanding consumertional crop protection or fertilizer totices, and harnessing technologies behavior, and responding in a way which earnsimprove crop quality and yields, butlike seaweed, we can create a more trust and loyalty. When your content demonstratesalso improve soil health. sustainable and balanced agricultural genuine care and addresses the needs of yourFor instance, a key area of regen- system. It requires ongoing innova-audience, you establish a connection that sets theerative agriculture is soil health andtion, collaboration, and a commit-stage for long-term customer relationships.restoring degraded soil. Acadiansment to change, but the potential for Share your content strategically. RecognizeAscophyllum nodosum seaweeda resilient and sustainable future in that different people have varying preferencesextract is well documented and scien- agriculture is within reach.in digesting informationsome prefer visualtifically proven to improve soil micro-elements, while others lean towards text-basedbiodiversity, with increases in growth content. As you craft your content strategy, con- of arbuscular mycorrhizal fungian sider repurposing your materials across differentintegral part of regenerative agricul-mediums to maximize their appeal and extendtural improvements.their reach to broader audiences. The creation of engaging content takes dedica-tion and can be a challenge, but its importance in helping you get found online and standout from your competitors cannot be overlooked. By lever- JAMES MAUDEaging these critical ideas, you can build an online SENIOR VP PORTFOLIO DEVELOPMENT, presence that not only captures the attention ofACADIAN PLANT HEALTHyour audience but also keeps them coming backacadianplanthealth.comfor more. @AcadianPlantjmaude@acadian.ca26/ SEEDWORLD.COMOCTOBER 2023"