b'PARTNER CONTENTFarmers Need Easy and Effective at SeedingBy: Todd Hansen, Seed Growth Portfolio Manager at Bayer Crop ScienceI ve been connected to farming my whole life. I grew up on acause we understand how many competing priorities and pressures farm; my brother and many of my closest friends are farm- exist at seeding, we can make seed protection simple.ers; Ive built a career in agriculture. Though Im not a farmerAll Bayer corn seeds come pre-treated, with Acceleron Seed myself, I spend every working hour thinking about how I can helpTreatments seamlessly integrated into every bag. Our seed-make farming easier, lower stress and more productive for theapplied treatment packages include what we call FINBfungi-men and women who keep our country and our world fed, clothedcides, insecticides, nematicides and biologicalsin a variety of and functional. combinations, giving growers a flexible, simple way to meet the Farming is a tough row to hoe, pun intended. From unpredict- unique challenges of their field. Once a grower makes the decision able weather and challenging timing, to high land costs and roller- on which yield-promoting package to select, they can rest assured coaster commodity prices, to equipment failures, input shortages,that their earliest season disease and pest pressures are looked inflation and so much more, farmers are up against countlessafter for them. Too, theyll know their seedlings will benefit from challenges. Most are outside their control. As Ive seen literallyour industry-leading bio-enhancers, giving the crop the boost it every year of my life, farming is inherently stressful, especially atneeds to start the season strong. higher pressure times like planting and harvest.To me, effective and easy are the biggest hallmarks of what I know that no company, no matter how fantastic their offerings,we offer. With all the decisions farmers must tackle, especially can eliminate farmings many pressures. I cant wave a magic wandin early season, our products make early crop management easy and grant a grower a well-earned weekend off when the planterand support a healthier crop all season long. If we can reduce needs to keep rolling; I cant speed up parts delivery when the com- stress through products that work, delivered in a way that allevi-bine fails; I cant make it rain when crops are parched. What we atates pressure and reduces thinking time for producers, thats a Bayer can do, however, is support a farms profitability by ensuringwin. And if that helps growers sleep just a bit better at night, weve the growing season starts right with quality, treated seed. And, be- done our job. OCTOBER 2023SEEDWORLD.COM /39'