b'CONTENTS / OCTOBER 2023Features,continued Columns48 Q&A: Jacob Ware 14 HR HandbookThe chair of ASTAs Leadership,Reframing questions for better results.Education and Development Committee, says a lot rides on men- 24 SIPAtorship and intentional leadership. Football, futbol, forage and beer!50 Renovation Versus46 To ChatGPT or not to ChatGPTwhats the potential Reconstruction of AI-based language systems for seed sector Are we making the seed businessadvocacy?more complex than it needs to be? Quentin Martin thinks maybe we are. 72 Giant ViewsIts imperative that cereal crops remain governed by regulatory 53 Sustainability and The Politicsoversight.Behind ItPolitics is certainly involved in the topic of sustainability and creating meaning behind the word.54 Gene Editing Technologies: A Scientific Breakthrough in a Benefit to Society57 Balancing Business with Pleasure for Flower Breeding 58 66The flower breeding industry must walk a fine line when it comes to not overwhelming customers with information. Special Sections58 How do you Make the 25 INSIDERSPerfect Pint? We Asked theProblems tackling an issue in your business? Cant seem to find a Value Chain creative solution? Our INSIDERS are here to provide advice, tack-Among the key ingredients thatling problems from social media to seed sizing to stewardship.make beer the flavorful drink it is, malting barley is a crucial compo- 34 Content from APSAnent.60 Fighting Back Against Asian Soybean RustWith new Asian Soybean Rust resistant soybean varieties onIn Every Issue On The Coverthe way, theres hope for South American farmers. 62 Strategy Our October cover featuresDr. Yanqi Wu, a regents profes-66 Breeding History:sor who leads Oklahoma State Kentucky Bluegrass University (OSU)s turf and forage breeding program.68 World Status Photo: Josh Dean ofJosh Dean Photography70 Industry News (joshdeanphotography.com).2/ SEEDWORLD.COMOCTOBER 2023'