Seed World

Bayer Appoints New Manager for U.S. Ornamentals Business

As part of an ongoing plan to expand its presence  in the production ornamentals market, Environmental Science, a business unit of Bayer’s Crop Science division, recently announced the appointment of John Wendorf as U.S. business manager for the Bayer production ornamentals business. In his new role, Wendorf will lead an integrated team to bring the Bayer legacy of innovation and market leadership to growers across the country.
“John offers a rich background in commercial operations, marketing and leadership roles in the professional ornamentals market,” said Jose Milan, head of the Bayer turf and ornamentals (T&O) business. “His technical qualifications and history of strategic leadership within Bayer make him uniquely qualified to help steer the expanded Bayer ornamentals business – and the industry – forward.”
Wendorf has worked within Bayer T&O for nearly three years, focusing most recently on tracking market trends to provide long-term strategic direction for the T&O business. Prior to working with Bayer, Wendorf most recently served as vice president at BFG Supply Co., where he managed the company’s Grower Division, including chemical and fertilizer products throughout the greenhouse business segments. Prior to BFG, he was vice president of sales & marketing for Carlin Sales Corporation and held sales positions with Monsanto and Novartis.
“Bayer is focused on innovation and the future of the ornamentals industry,” Wendorf said. “We’re on the cusp of some really important, game-changing innovation, and it makes sense at this stage for us to steward that innovation into the market. “
According to Wendorf, when Bayer launches into the ornamentals market in November, growers will have access to a wealth of resources, including a dedicated team focused on ornamentals growers, to help the industry overcome barriers that challenge growers every day.
“The Bayer expansion into ornamentals is an extension of our corporate commitment to promote Science For A Better Life and a promise to foster healthy environments where we live, work and play,” Wendorf said. “I am excited to reconnect with the ornamentals industry after focusing on turf for the past few years.”
John Wendorf holds a Bachelor of Science in Horticulture from the University of Wisconsin-Madison and a Master of Business Administration from Texas A&M University.