MAY 2026 | SEEDWORLD.COM/EUROPE I SEED WORLD EUROPE I 33 Healthy Soils, Resilient Harvests: Regeneration in Action PARTNER CONTENT R egenerative agriculture is quickly moving from a “nice-to- have” to a practical answer to today’s biggest farming challenges: extreme weather, soil fatigue and the pressure to produce more with fewer inputs. At MAS Seeds, our ambi tion is clear: support farmers with varieties and seed production approaches that strengthen resilience, protect soil health and keep performance stable in a changing climate. Two voices within our company illustrate how these commit ments are being translated into real-world solutions. SOIL FIRST: WHERE REGENERATIVE SEED PRODUCTION BEGINS For us, regenerative agriculture begins where every crop cycle starts: in the soil. For Camille Paquier, Agroecology transition manager for seed production, regenerative agriculture starts with the agro nomic foundations of the fields where our seeds are produced. Reduced tillage and permanent cover crops now play a central role, protecting soil structure while stimulating biological activity in the soil. In many cases, multi-species cover crop mix tures are introduced before maize or sunflower seed production, maintaining soil cover and stimulating soil life between cropping cycles. Diversified rotations are another key lever. By including leg umes, producers can naturally contribute nitrogen while improv ing soil fertility. Our teams also run field-scale trials to optimise nitrogen use, comparing reduced fertilisation programmes and split applications adapted to specific hybrids. Ensuring seed quality in changing climates also means test ing these practices in real production environments. We work with growers through a network of 13 pilot farms where agro nomic innovations are evaluated directly in the field. Here, teams test cover crops, nitrogen strategies, stimulation of soil life and reduction of soil tillage to better understand their impact on seed production performance. One practice is proving particularly impactful: agronomic cover crops designed to produce large amounts of biomass and keep soils well protected. While many producers are not yet accustomed to working with such covers, they can significantly improve soil structure, moisture retention and production stability. HOW MAS SEEDS SUPPORTS FARMERS WITH PRACTICAL APPROACHES TO REGENERATIVE AGRICULTURE. BY: FRANÇOIS HARAMBAT, HEAD OF MARKETING AND COMMUNICATION AT MAS SEEDS regenerative agriculture as a system built on resilient seeds and three key principles: limiting soil disturbance, keeping soils cov ered and maintaining a positive humic balance to build organic matter. When these elements work together, farmers see tangible results. Healthier soils improve water retention and nutrient avail ability, helping crops better withstand drought while reducing reliance on external inputs. Over time, this contributes to more stable yields and stronger economic sustainability. Healthier soils help farmers reduce dependency on inputs while strengthening long-term performance. Thibault Leclerc and Camille Paquier “The transition requires a real shift in field management, but the benefits for soil structure and production stability are clear.” TURNING SOIL HEALTH INTO FARMER VALUE But regenerative agriculture for us goes beyond field practices. For Thibault Leclerc, Product Manager for cover crops and forage mixtures, the objective is to translate these agronomic principles into practical value for farmers. At MAS Seeds we see To support this transition, we combine partnerships, meas urable commitments and field-proven solutions. MAS Seeds works with partners such as Biosphères to help define practical frameworks for regenerative agriculture and aims to reach 100 percent of seed production under regenerative specifications in France by 2028. Innovations such as MAS4COVER cover crop mixtures, devel oped within our R&D network, are designed to maximise bio mass production in maize and sunflower rotations. For us, these cover crops are not a cost but an investment in long-term soil performance. For MAS Seeds, regenerative agriculture is not a trend. It is how we help farmers build stronger soils, more resilient crops and more reliable harvests in a changing climate. “Greater resilience and more stable yields largely come from soil regeneration.”
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