Seed World

The Euralis Profiling System, Driving Farmers in their Seeds Choice

Customer Satisfaction Leader within Lidea,

Passionate about agricultural innovations, Celine got her engineering degree at Bordeaux National Agronomics Graduate School. She started her career at Euralis Semences in 2002 as a junior corn product manager. Now, with a large experience of work in numerous European counties, Celine’s task consists to study markets’ evolution and farmers’ needs, in order to propose suitable solutions and innovative approaches. Celine is currently Customer Satisfaction Leader within Lidea.

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It is our firm conviction that seed companies should not be just selling seeds and leave it at that. For us, it is a core principle that we also want to help farmers find the best variety for the intended location. And in order to do that effectively, we have developed the Euralis Profiling System (EPS). We have always been helping farmers, but this EPS really marks a turning point in our company’s support strategy for all European farmers. It offers the farmers a personalized advice, which allows them to select those hybrids that are best suited to their production objectives and pedo-climatic conditions.

More precisely, we have created five diagnostic tools, which are each responding to a specific theme: Four tools for corn, one tool for sunflower.

For corn, the Yield Profile is a tool to assess the varieties’ adaptation to the field potential, the Climate Profile for the varieties’ adaptation to the agro-climate, the Hydro profile for the varieties’ adaptation to water supply and last but not least, the Nutri Profile is for the varieties’ suitability in basic feed rations. For sunflower, the Helio Profile is for the varieties’ adaptation to the agro-climate and crop management methods.

For each of these tools, our company has defined typical situations, which are representative of the diversity of farm typologies and pedo-climatic contexts that can be found across Europe.

Thanks to the large networking of its experimental stations with its 500,000 plots spread all over Europe, our company’s teams have been able to study the behaviour of each hybrid in each typical situation. It is important to realize that the results are collected during several years. Once all the results are in, our analysts evaluate performances of each hybrid and compare those to an average yield of all equal products (competitor’s hybrids and Euralis ones), which have been tested under the same conditions. The score of the hybrid performance is then marked in a certain color to show if the product is adapted to each typical situation or not.

Using a rapid and simple diagnosis, by providing several data about the farm and crop management system, farmers get an answer with a selection of products that are meeting all their requirements and valuing at best the potential of their particular fields.