Seed World

Seed Speaks: Decoding Buzz Words in Agriculture

When organizations use words like sustainable to describe their purpose — does it help improve the view of technology in agriculture? Do people understand what these terms mean? Why are these terms used? Is there explanation of how sustainability and technology can, and perhaps should, go hand-in-hand?

Companies sometimes use buzz words such as ‘regenerative,’ ‘sustainable’ or other popularized terms for which a clear definition is not available – but what do they really mean? Join Seed Speaks to hear from experts taking a closer look at buzz words and how they’re used in agriculture and how they can be used in a clearer way.

Joining Host and Editor of Alberta Seed Guide Ashley Robinson are:

  • Kent Schescke, executive vice president and CEO of the Council for Agricultural Science and Technology (CAST). Based in Ames, Iowa, CAST is a nonprofit that decodes scientific papers and processes for policymakers, the media, the private sector and the public.
  • Joe Schwarcz, director of the Office for Science and Society at McGill University in Montreal, Quebec, Canada. He is an award-winning teacher and speaker for his work communicating about chemistry to the public. His office has the goal to ‘separate sense from nonsense’ when it comes to food and, recently, the mysteries of COVID-19.

Watch LIVE here: