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Learn Essential Skills for Launching a Startup

https://youtu.be/E5spifqxvyo

The decision to launch your own business is not a simple one. On this week’s episode of Seed Speaks, we talk to two people who’ve launched their own startup to find out what skills made them successful, and their advice for anyone wanting to enter the world of entrepreneurship.

Geneviève Arsenault-Labrecque of Laval University in Quebec is co-founder of AYOS Diagnostic and a 2022 Canadian Plant Breeding Innovation Scholar. In the course of her PhD project, she developed a genomic approach to characterize the spectrum of variants (haplotypes) for all the avirulence genes associated with the most common resistance genes used commercially. Her work could revolutionize the tools exploited in plant breeding for developing soybean lines resistant to one of its most devastating pathogens, Phytophthora sojae. She developed a predictive tool that can be easily used by breeders so that they can introgress and recommend the proper resistance genes to growers. This technology is unique in the world and as a result, she patented it and recently created AYOS Diagnostic, currently housed at Laval University. Her goal is to make the power of genomics accessible to breeders, growers and seed suppliers to facilitate sustainability and optimal yield.

Morgan Webb is owner and senior seed analyst at Seed Check Technologies based in Alberta. Seed Check was formed in September 2002 and was born from a true desire to provide a seed testing laboratory to the industry that would base its existence on integrity, consistent reliability and outstanding customer service. Morgan is active within the seed industry community, serving on boards and even appearing on a weekly AM radio show about gardening. He co-founded Seed Check 20 years ago.

Use the YouTube link above to tune in April 20 at 12 p.m. CDT or visit Seed World’s Facebook page to watch as well.

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