Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations, is celebrating its 20th year by expanding its Board of Directors with the addition of a well-known communications veteran. Long-time non-profit organization communications and industry relations specialist Hugh Whaley has assumed an equity position in Beck Ag and has been appointed to the company’s Board of Directors effective September 1.
“Beck Ag welcomes Hugh’s vast experience and expertise as an integral advisor in helping us achieve our company’s mission,” says Stephanie Liska, president and CEO of Beck Ag. “What Hugh will bring to the table will perfectly complement the tremendously talented team members Beck Ag has across America.”
Founded in 1997, Beck Ag made its mark specializing in facilitating conversations with ag professionals allowing peers to connect with each other, as well as with top industry experts, to enable sound decision-making about products, services and solutions. Now, Beck Ag showcases five primary capabilities which clients can access individually or in tandem: strategic planning and facilitation, market insight and research, market instruction and staff training, market influence and market intelligence.
“Beck Ag is entering a period of unprecedented growth despite continuing corporate agricultural industry consolidation,” says John Finegan, Beck Ag board chairman and founder. “Hugh brings our company and our board a wealth of governance expertise and an unparalleled appreciation for U.S. farmers and ranchers, and the companies and organizations that provide them products, services and technology.”
Whaley has spent the vast majority of his nearly 45-year professional career working for and with U.S. farmer-led and governmental organizations including overseeing producer communications programs for the American Soybean Association, the United Soybean Board, the Cattlemen’s Beef Board, the National Pork Board, the American Lamb Board, and the USDA Rural Development mission area. He served as the inaugural general manager for the U.S. Farmers & Ranchers Alliance, and was most recently the director of industry relations and communications for the National Association of Wheat Growers.
