Seed World

Limagrain Cereal Seeds Announces New Regional Strategy

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Limagrain Cereal Seeds (LCS) is undergoing a strategic restructuring. LCS closed its Midwest and East breeding program in January and has partnered with small grains seed producer Northern Star Integrated Services to manage LCS accounts and wheat genetics in the region.

“It was a difficult decision to close one of our original breeding programs, but the U.S. wheat market and business conditions have changed since LCS opened in 2010,” explains Tatiana Henry, LCS CEO.

LCS will continue to serve farmers in the Midwest and East by bringing new varieties to market through partnerships. In March, Northern Star Integrated Services will take over management of current LCS accounts and the existing soft red winter wheat portfolio, including hundreds of potential new lines from the LCS breeding program.

“We are proud to partner with LCS in the Midwest and East,” says Brent Fitzmorris, Northern Star Integrated Services president. “We could not be more excited to work with LCS elite genetics and for the opportunity to provide the best possible service to LCS dealers.”

New Opportunities

The regional restructuring at LCS frees up resources to enhance wheat breeding programs in the Pacific Northwest, Northern Plains and Central Plains.

In the Pacific Northwest, where LCS genetics is planted on more than 50% of wheat acres, LCS continues to expand its diverse portfolio. New lines are being released under the LCS brand as well as via Varsity Idaho, a strategic partnership between LCS and the University of Idaho.

“The new LCS and VI varieties are step change improvements over previous lines, with agronomic and disease tolerance advancements that will help growers in the PNW get more from their acres,” asserts Zach Gaines, LCS national sales and marketing manager. “Our material is topping trials in all areas, high and low rainfall.”

The Northern Plains breeding operation is growing in partnership with LCS sister company Limagrain Cereals Research Canada (LCRC). Because western Canada and the U.S. Northern Plains share similar soil and growing conditions, LCS and LCRC have joined forces to better serve both U.S. and Canadian farmers in the region with an expanded spring wheat breeding program. The research station, based in Saskatoon, Canada, works with LCS trial sites across Minnesota, North Dakota, South Dakota and Montana to make variety selections best suited for Northern Plains growers.

In the Central Plains, the CoAXium Wheat Production System has had a large impact on the hard red winter wheat market. LCS CoAXium varieties, in conjunction with Aggressor herbicides, are giving farmers unprecedented control over yield-robbing grassy weeds. The Central Plains breeding team is dedicated to developing novel CoAXium genetics to meet the needs of farmers throughout the region.

Breeding varieties compatible with the new CoAXium technology is a focus for wheat germplasm development in all three regions. In 2022, LCS will be launching CoAXium hard red spring wheat lines in the Northern Plains and CoAXium soft white winter wheat lines in the PNW.

“Farmers have communicated a strong and growing need for CoAXium wheat in both soft white winter and hard red spring market classes for many years,” says Gaines. “LCS will be first to market on both thanks to the hard work of our breeding teams.”

In addition to wheat, LCS houses a thriving barley program that spans the United States. LCS has established, AMBA-approved varieties that are in demand with farmers, maltsters, brewers and distillers, and there are new spring malting barley lines on the horizon that are topping trials and generating buzz.

LCS is also growing its business through new crop development. Starting this year, LCS will be managing pulse crops for Limagrain Europe, including yellow field peas, green field peas, marrowfat peas and winter beans.

“These varieties are super competitive, and the pulse market is expanding fast. We’re excited to expand our offerings to farmers in the Northern Plains and Pacific Northwest,” enthuses Henry, adding that LCS plans to use its breeding expertise to improve pulse varieties’ adaptation and performance on U.S. fields in the future.