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Seed Management Academy Registration Filling Fast

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The 2024 academy will introduce an innovative blended learning approach.

Purdue University’s Center for Food and Agricultural Business recently announced a new blended learning format for its acclaimed Seed Management Academy, combining online pre-session materials with interactive in-person classes. This shift aims to enhance learning experiences and foster a deeper understanding of critical business management strategies in the seed industry.

“The seed industry has continually evolved, demanding a new breed of leaders equipped with advanced skills and insights. Today’s seed professionals face unprecedented challenges and opportunities,” says Aissa Good, managing director of Purdue University’s Center for Food and Agricultural Business. “The need for strategic management, market orientation, and supply chain optimization becomes critical. The Seed Management Academy provides a unique opportunity for professionals to build upon these areas, ensuring they stay ahead of industry trends and remain competitive.”

Attendees will participate in five key areas:

  1. Discussing the changing agribusiness environment and future implications for seed companies.
  2. Exploring marketing strategies and financial management tools.
  3. Understanding the five functional areas of business and how decisions can impact each area.
  4. Evaluating strategies for leveraging competitive advantage.
  5. Gaining leadership tools that add value to organizations and help employees achieve higher performance.

The academy will include two weeks of pre-recorded video sessions that participants may review at their convenience. These sessions will cover key concepts that will be explored further during the in-person segments. The live sessions will take place on Purdue University’s campus, offering hands-on activities and group discussions that simulate real-life scenarios, allowing participants to apply management principles practically.

A few program content highlights:

  • Marketing Management: Learn to develop a market orientation and communicate unique selling points effectively.
  • Organizational Leadership: Gain skills in performance management, change management, and communication.
  • Financial Management: Master essential financial tools to solve everyday challenges in seed firm management.
  • Supply Chain Management: Align organizational activities with supplier actions to meet customer needs efficiently.
  • Strategic Management: Craft strategies that align internal strengths with external opportunities and challenges.

The Seed Management Academy is open to all levels of professionals within the seed industry, from experienced decision-makers to those new to the field. The program has already benefited more than 1,340 participants from more than 300 firms around the globe. Organizers encourage team attendance but also welcome individuals.

The 2024 academy is Aug. 27-29 at Purdue University in West Lafayette, Indiana. For more information or to inquire about team pricing, please contact Aissa Good at or (765) 496-3884 or visit the Academy website at