Seed World

10 Years Ago, I Knew Little About Agriculture. The Seed Industry Changed That

I began my career in the world of newspapers. I wrote the odd weather-related farming story, but that was about it. Then I came on with Seed World Group. Fast-forward to today, and I’m a different person thanks to a decade in the seed industry. There have been many memorable moments along the way.


I felt like an outsider coming into the seed industry. One of my first interviews was with Erin Armstrong, the current chair of Ag-West Bio, who at the time was with Canterra Seeds. I began a sentence with something like, “Those of you who are part of the seed industry…” and she immediately corrected me.

“You are part of the seed industry, too,” she said.

I’ve never forgotten that. Though I was brand new to agriculture, all it would end up taking was time for me to learn more. The information and perspective I help provide through our magazine as a result plays a pivotal role in decision making across the seed industry.

Visiting the United Kingdom, France and Germany to learn about European agriculture has been one of the many highlights. Whether it’s been visiting seed companies there or attending the International Seed Federation’s World Seed Congress, having the chance to learn how they do things “across the pond” has enriched my perspective and agricultural knowledge.

Of course, I’ve also travelled extensively here in North America. I recall attending my first National Association of Plant Breeders meeting some years back at the University of Guelph. It was a real treat to see Canadian and American plant breeders come together, and to interview them and hear how much passion they have for this industry.

As the editor of the new Seed World Canada, I have the unique opportunity to delve into the intricate and ever-evolving world of seed technology, breeding and innovation — as I did when I helmed our legacy publication, Germination.

Each issue of Seed World Canada will be a gateway to exploring the cutting-edge research, breakthroughs, and advancements that shape the future of farming. It’s very gratifying to be at the forefront of disseminating knowledge that empowers growers, scientists, and industry leaders to make informed decisions and drive positive change.

Being editor for this magazine means constantly adapting to the changing landscape of journalism. In today’s digital age, the dissemination of information is faster and more accessible than ever before. Like in plant breeding and seed, embracing new technologies and innovative storytelling methods is not just a choice, but a necessity.

It’s exciting to be a part of this transformation, where we can reach and engage with our audience in ways that were unimaginable just a few years ago. Welcome to Seed World Canada!