The Canola Council of Canada (CCC) has unveiled its new strategic roadmap — and it comes with a notable shift: the organization will no longer maintain a field-based agronomy team.
Unveiled under the banner Canola Forward: A Strategic Framework for 2025-2030, the plan sharpens the CCC’s focus on innovation, market access, and amplifying the value of Canadian canola, including its growing role as fuel. Developed in collaboration with members and stakeholders, the strategy zeroes in on three pillars: sustainable and reliable supply, stable markets for value optimization, and member service excellence.
“This framework builds on the strong foundation that has made Canadian canola a global leader,” said Chris Davison, president & CEO of the CCC, in a news release. “It is focused on priorities identified by the Canadian canola industry and outlines the role that the CCC will play in delivering continued value to our members and the broader value chain.”
As part of this renewed focus, the CCC has restructured internally, including a “re-focused agronomy function, with an eye to the future, that works to identify and address threats, production risks and innovations that will impact Canadian canola in the years ahead.” The organization clarified that “the Council will not maintain a field-based agronomy team moving forward.”
“This is a forward-looking framework that reflects the priorities of our members and the realities of our industry,” added Dean Roberts, vice chair of the CCC Board. “It ensures the CCC remains a strong and focused partner in supporting Canadian canola’s continued leadership on the global stage.”
The move signals a broader evolution for the CCC as it seeks to “future-proof the industry and grow the value and profitability of Canadian canola as a critical global food, feed and fuel crop.”
“I look forward to working with CCC staff and our partners and collaborators to develop implementation plans and operationalize this framework in support of the Canadian canola industry,” Davison said.
The CCC, representing growers, processors, life science companies, and exporters, is doubling down on its mission to facilitate market access, strategic development, and innovation — but this time without boots on the ground in the agronomy space.
