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Seed World
Why is the global seed industry paying more attention to labor rights, worker welfare, and ethical business practices? In this interview from the World Seed Congress in Lisbon, Ben Rivoire, the International Seed Federation’s Director for Sustainability and Crop Value Chain Engagement, explains why social responsibility is becoming an increasingly important part of sustainable seed production. The conversation explores ISF's new social rights guidance (“A Practical Guide for Seed Production: Navigating Social Rights and Ethical Practices in the Seed Sector”), a resource designed to help seed companies, growers, suppliers, and industry organizations strengthen labor practices, workplace safety, diversity and inclusion, and ethical standards across the seed value chain. Topics covered: • Labor rights in agriculture • Social responsibility in the seed industry • Ethical seed production practices • Health and safety in agriculture • Diversity and inclusion in agribusiness • Sustainable and responsible seed production • ISF Social Rights Guidance • Workforce accountability in agriculture • Best practices for seed companies and suppliers As the agriculture industry continues to evolve, many leaders believe sustainability is about more than environmental impact. It's also about the people who plant, grow, produce, and deliver seed around the world. Watch the full interview to learn why the seed sector is raising the bar on social rights and what companies can do to strengthen ethical practices across their operations. #SeedIndustry #Agriculture #SeedProduction #Agribusiness #Sustainability #LaborRights #EthicalAgriculture #ISF #WorldSeedCongress #AgriculturalInnovation #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjOFVOYlBYQjBac1BvSDZMd1I2VmJRUy4zNDY1MzYwMjYwQUE2QTlD
For Jake Ayre, winter wheat is an insurance policy — and the reason it pays is something most people never see. Ayre, a pedigreed seed grower near Minto, Manitoba, has watched winter wheat go from a Fusarium head blight gamble to a dependable rotation anchor in little more than a decade. The difference? Public plant breeding. Varieties like AAC Coldfront, developed at Agriculture and Agri-Food Canada and distributed through SeCan, now pair strong yields with the disease resistance growers once only wished for. Ayre puts the return on that public investment at 34 to 1, and his warning is about timing: with input costs climbing and Canada’s public breeding system shedding capacity, a breeding decision delayed today is a variety missing from farmers’ fields a decade from now. That progress was not luck. It was breeding — and it is exactly what is now at risk. On the Brink is a cross-country video series exploring the future of plant breeding in Canada. Each episode features voices from across the industry in an open, ongoing conversation about innovation and long-term investment in Canadian agriculture. #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
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How do you build leadership that consistently and effectively drives performance? In this webinar, industry leaders break down how organizations can attract, develop, and retain high-performance leaders—and why leadership must be treated as a system, not a one-time decision. This session combines a panel discussion filmed at IPSA with a live Q&A, offering real-world insight into: • Leadership gap analysis • Executive team development and capacity building • Succession planning and continuity • When and how to bring in external leadership Featuring: • Aaron Locker (Managing Director, Kincannon & Reed) • Jon Leafstedt (Managing Partner, Kincannon & Reed) • Stephanie Liska (President, Kincannon & Reed) • Shawn Brook (President, Seed World Group) • Madeleine Baerg (GM & EVP, Operations, Seed World Group) If you're thinking about how your leadership team needs to evolve to support future growth, this is a conversation worth watching. #Leadership #ExecutiveLeadership #SuccessionPlanning #TalentStrategy #SeedIndustry #BusinessGrowth #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjOFVOYlBYQjBac1BvSDZMd1I2VmJRUy4yNkZBOTQyMkYxQkQyMzc2
From June 22–25, ISTA 2026 will bring together seed testing professionals, technical experts, regulators, and industry leaders from around the world to discuss the issues shaping global seed movement, market access, harmonization, and emerging technologies in seed testing. In this interview, International Seed Testing Association Secretary General Andreas Wais shares what’s ahead for this year’s gathering in Calgary, Canada, including discussions around international seed movement, rule harmonization, AI and imaging technologies, laboratory collaboration, and the future of global seed testing standards. If you work in seed testing, seed laboratories, quality assurance, certification, trade, or regulatory affairs, this conversation explains why you should put Calgary on your calendar this June. ISTA 2026 Annual Meeting Calgary, Alberta, Canada June 22–25, 2026 #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjOFVOYlBYQjBac1BvSDZMd1I2VmJRUy43OTNDNTk0OUNGMDA1MUNG
The pipeline delivering new cereal varieties to Canadian farmers has been shrinking for three years. Canada's Commissioner of Plant Breeders' Rights says the evidence is impossible to ignore — and the window to act is still open, but not indefinitely. Anthony Parker oversees the federal office that grants intellectual property protection to new plant varieties. From that vantage point, he has watched filings for new cereal varieties — from both public institutions and private companies — fall consistently since 2023. Agriculture and Agri-Food Canada, responsible for varieties grown on 80 percent of Canadian wheat acres annually, has lost 665 positions and is closing seven research facilities. On the private side, companies weighing the cost of developing new varieties against their ability to recover that investment are increasingly concluding the math does not work. The consequences compound quietly. A breeding cross made today will not produce a commercial variety until approximately 2037. When flax breeding investment dried up, Prairie flax acreage collapsed from 1.9 million acres in 2005 to 620,000 in 2025. Cereals are not immune to the same outcome. Parker outlines what a made-in-Canada solution looks like — and why growing recognition across the grower community and seed industry that a problem exists is the first real step toward fixing it. #PlantBreeding #SeedWorld #OnTheBrink #CropResearch #FoodSecurity #DairyFarming #CanadianFarmer #AgResearch #SeedInvestment #FarmEfficiency 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!     📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjOFVOYlBYQjBac1BvSDZMd1I2VmJRUy41ODI2RjhGOTVBODI2NDE5

FEATURES

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Made For This Land | On The Brink: Season 2 – Episode 4

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ISTA 2026: Seed Testing’s Biggest Annual Event is Heading to Calgary

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PBR: Canada’s Hidden Innovation Engine | On The Brink: Season 2 – Episode 3

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Why Canadian Farmers are Leading Discussions on a New Wheat Breeding Model

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Where the Conversation Goes Next | On The Brink: Season 2 – Episode 2

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Where the Conversation Goes Next | On The Brink: Season 2 – Episode 1

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EXCLUSIVES

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Canada Makes Its Case to Global Seed Investors

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Sustainability is Already Built Into Canadian Farming

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Genetic Markers – Why Nick Stratford’s Blood Type Might be ‘P’ For Policy

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Hot Takes: 10 Years to Breed, Five Years to Fund

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Get Ready to Meet the Future of Seed Innovation

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One-Word Answers That Define 60 Years of Chin Ridge Seeds

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C-SUITE

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On the Spot – Doug Says It Straight: What Canada’s Seed System Really Needs

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Rethinking Seed: In Conversation with Brent Collins

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Goverstry or Bust

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Policy, But Make It Interesting: Lauren Comin Rises to the Challenge

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Public vs Private Plant Breeding: What’s the Middle Ground? 

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Check out what SGS is doing now…

GLOBAL

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How KWS Is Creating Seeds For The Future

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Who Decides the Future of Europe’s Ag Sector?

MOST POPULAR

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Made For This Land | On The Brink: Season 2 – Episode 4

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PBR: Canada’s Hidden Innovation Engine | On The Brink: Season 2 – Episode 3

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Why Canadian Farmers are Leading Discussions on a New Wheat Breeding Model

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Where the Conversation Goes Next | On The Brink: Season 2 – Episode 2

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Where the Conversation Goes Next | On The Brink: Season 2 – Episode 1

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Why Canada’s Breeding Future Hinges on Value Creation

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