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When most people think about the FIFA World Cup, they think about players, stadiums and unforgettable moments. What they don't think about is the grass beneath every match. In this Seed World U.S. video, we explore the hidden network of plant breeders, researchers, seed companies and turf experts helping prepare World Cup pitches across North America. From Rutgers University's massive breeding program to the giant pink lights keeping grass alive inside AT&T Stadium, an incredible amount of science and collaboration is happening behind the scenes. Because if everything goes according to plan, billions of people will watch the 2026 FIFA World Cup and never think about the grass at all. And that's exactly the point. Featuring: • Stacy Bonos, Rutgers University turfgrass breeder • Matthew Duncan, DLF strategic account manager for sports turf Learn more at Seed World U.S. #FIFAWorldCup #FIFA2026 #SeedWorld #PlantBreeding #Turfgrass #SportsTurf #Agriculture #SeedIndustry #Rutgers #DLF #WorldCup2026 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjX1czTUFZdGFKZW9CeFNvMjNZNFVfeC5FNEM4OThENjlGNTBCMTlG
For decades, the global seed sector has operated within an increasingly interconnected system of research, trade, and innovation. New varieties are developed through international collaboration. Seed moves across borders. Investment follows predictable rules. And farmers benefit from access to innovations developed around the world. Today, that system is facing growing pressure. Rising geopolitical tensions, increasing tariffs, diverging regulations, and renewed focus on national self-sufficiency are raising important questions about the future of global agriculture. What happens to innovation when trade becomes more fragmented? Can countries prioritize food security without sacrificing the benefits of international cooperation? And what role should the seed sector play in shaping the conversation? At World Seed Congress, Seed World Group sat down with Edwini Kessie, Director of the Agriculture and Commodities Division at the World Trade Organization (WTO), to discuss the challenges and opportunities ahead. In this conversation, Kessie explains why the rules-based trading system remains critical to global agriculture, how trade fragmentation could impact innovation and investment, and why he believes certainty and predictability are essential for the future of food systems. He also offers a direct call to action for seed industry leaders and national seed associations at a time when policy decisions are increasingly shaping the environment in which innovation can flourish. As governments reconsider trade relationships and food security strategies, the implications for the seed sector are significant. Watch the full interview to hear Kessie's perspective on what is at stake and why the future of agricultural innovation may depend on maintaining the connections that have driven progress for decades. #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjX1czTUFZdGFKZW9CeFNvMjNZNFVfeC5GQ0E5OTk1MzM0OEMzOENE
Most seed companies agree they need to attract the next generation of talent. But once young professionals enter the industry, a more difficult question emerges: How much influence should they have? For generations, leadership in the seed sector followed a familiar path: learn the business, build expertise, and gradually earn a seat at the decision-making table. But as artificial intelligence, climate pressures, workforce shifts and geopolitical uncertainty accelerate change across agriculture, some are asking whether that timeline still makes sense. At the World Seed Congress, these questions took centre stage at NGIN's Future Generation Corner, where young professionals and industry leaders came together to discuss leadership, innovation and the future of the seed sector. In this interview, Mario González Azcárate, Chair of the Next Generation Impact Network (NGIN), shares his perspective on the role young professionals can play in helping the seed sector navigate disruption, and why some of the most important conversations about the future of agriculture are happening right now. #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjX1czTUFZdGFKZW9CeFNvMjNZNFVfeC40QTRDMjY0RTNGMzVENTk5
Why do many agricultural innovations deliver exceptional results in the lab, yet fall short in the field? The answer may have less to do with the technology itself and more to do with how it's implemented. In this conversation, Emilhano Lima, Global Head of Seedcare and Biologicals at Syngenta, explains why grower education, training, partnerships, and on-farm support are critical to helping farmers capture the full value of modern seed technologies. From seed treatments and biologicals to innovations powered by TYMIRIUM technology, including VICTRATO, the discussion explores what it takes to turn scientific breakthroughs into real-world performance, stronger yields, and improved return on investment for growers. Lima also discusses the role of Syngenta's global network of more than 20 Seedcare & Biologicals Institutes, where experts work with seed companies, partners, and growers to optimize seed treatment recipes, provide training, and help ensure technologies perform as intended in the field. Topics covered: • Seed innovation and grower ROI • Seed treatment technologies • Biological crop protection • TYMIRIUM technology and VICTRATO® • Seedcare & Biologicals Institutes • On-farm performance and adoption • Grower education and training • Agricultural innovation • Technology transfer in agriculture • Maximizing return on investment in crop production The conversation also examines why successful product launches depend on more than research and development. Companies that work closely with growers, invest in field demonstrations, and understand real-world farming challenges are often best positioned to help customers achieve meaningful results. As agricultural technologies become more sophisticated, the companies that succeed may not be those with the best products alone, but those that help growers unlock their full potential. Watch the full interview to learn how leading companies are closing the gap between innovation and on-farm results. #SeedInnovation #SeedTechnology #Agriculture #SeedTreatment #Biologicals #CropProtection #TYMIRIUM #VICTRATO #Seedcare #Agronomy #GrowerROI #Farming #Syngenta 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjX1czTUFZdGFKZW9CeFNvMjNZNFVfeC5ENDc4RDE2ODFDREYyQUUw
As the global seed industry continues to navigate technological advances, evolving trade dynamics and changing regulatory environments, seed testing remains at the center of ensuring quality, confidence and market access across international seed systems. From June 22-25, ISTA 2026 will bring together seed testing professionals, technical experts, regulators and industry leaders from around the world in Calgary, Canada, to discuss the issues shaping global seed movement, harmonization, accreditation and emerging technologies in seed testing. Seed World sat down with International Seed Testing Association (ISTA) President Ernest Young to discuss three conversations he believes will be particularly important at this year's meeting. How is AI going to impact seed testing? Where is the organization focusing its attention? And which developments could have the biggest influence on seed testing in the years ahead? Watch the full interview above for Young’s perspective on the issues shaping discussion at ISTA 2026 and beyond. #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjX1czTUFZdGFKZW9CeFNvMjNZNFVfeC4xRTVDQkE0OURCOTZEMEY0

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