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Seed World
For decades, plant breeders faced a simple challenge: collecting enough data. Today, the challenge has flipped. Modern breeding programs generate enormous volumes of genomic, phenotypic, and environmental data, but turning that information into better decisions is becoming one of the industry's biggest hurdles. In this conversation, Enid Perez-Lara, Industry Engagement Manager at Agronomix, explores how modern plant breeding is evolving in the age of data abundance. She discusses why breeding has always been a data-driven discipline, how today's technologies are changing the breeder's role, and why data integration may be one of the biggest challenges facing breeding programs today. Topics covered: • Data-driven plant breeding • Genomic, phenotypic, and environmental data • Breeding data management • Digital breeding platforms • Predictive breeding systems • Climate resilience and crop improvement • Plant breeding technology • Decision-making in modern breeding programs What would a breeding program built from scratch look like today? How close are we to truly predictive breeding systems? And how can breeders turn an explosion of data into a competitive advantage? Watch the full interview to learn why the future of plant breeding may depend less on collecting more data and more on making sense of the data we already have. #PlantBreeding #Agronomix #DataDrivenBreeding #CropImprovement #SeedIndustry #Genomics #DigitalAgriculture #PlantScience #BreedingTechnology #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjX1czTUFZdGFKZW9CeFNvMjNZNFVfeC5FQTRFNDMxRTY3NUZEODEz
Why is the global seed industry paying more attention to labor rights, worker welfare, and ethical business practices? In this interview from the World Seed Congress in Lisbon, Ben Rivoire, the International Seed Federation’s Director for Sustainability and Crop Value Chain Engagement, explains why social responsibility is becoming an increasingly important part of sustainable seed production. The conversation explores ISF's new social rights guidance (“A Practical Guide for Seed Production: Navigating Social Rights and Ethical Practices in the Seed Sector”), a resource designed to help seed companies, growers, suppliers, and industry organizations strengthen labor practices, workplace safety, diversity and inclusion, and ethical standards across the seed value chain. Topics covered: • Labor rights in agriculture • Social responsibility in the seed industry • Ethical seed production practices • Health and safety in agriculture • Diversity and inclusion in agribusiness • Sustainable and responsible seed production • ISF Social Rights Guidance • Workforce accountability in agriculture • Best practices for seed companies and suppliers As the agriculture industry continues to evolve, many leaders believe sustainability is about more than environmental impact. It's also about the people who plant, grow, produce, and deliver seed around the world. Watch the full interview to learn why the seed sector is raising the bar on social rights and what companies can do to strengthen ethical practices across their operations. #SeedIndustry #Agriculture #SeedProduction #Agribusiness #Sustainability #LaborRights #EthicalAgriculture #ISF #WorldSeedCongress #AgriculturalInnovation #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjX1czTUFZdGFKZW9CeFNvMjNZNFVfeC45NjlCRTc1MjgwOEVFNUJC
How do you build leadership that consistently and effectively drives performance? In this webinar, industry leaders break down how organizations can attract, develop, and retain high-performance leaders—and why leadership must be treated as a system, not a one-time decision. This session combines a panel discussion filmed at IPSA with a live Q&A, offering real-world insight into: • Leadership gap analysis • Executive team development and capacity building • Succession planning and continuity • When and how to bring in external leadership Featuring: • Aaron Locker (Managing Director, Kincannon & Reed) • Jon Leafstedt (Managing Partner, Kincannon & Reed) • Stephanie Liska (President, Kincannon & Reed) • Shawn Brook (President, Seed World Group) • Madeleine Baerg (GM & EVP, Operations, Seed World Group) If you're thinking about how your leadership team needs to evolve to support future growth, this is a conversation worth watching. #Leadership #ExecutiveLeadership #SuccessionPlanning #TalentStrategy #SeedIndustry #BusinessGrowth #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjX1czTUFZdGFKZW9CeFNvMjNZNFVfeC5DRTQ1Q0M2QjNFNkU3MDhG
From June 22–25, ISTA 2026 will bring together seed testing professionals, technical experts, regulators, and industry leaders from around the world to discuss the issues shaping global seed movement, market access, harmonization, and emerging technologies in seed testing. In this interview, International Seed Testing Association Secretary General Andreas Wais shares what’s ahead for this year’s gathering in Calgary, Canada, including discussions around international seed movement, rule harmonization, AI and imaging technologies, laboratory collaboration, and the future of global seed testing standards. If you work in seed testing, seed laboratories, quality assurance, certification, trade, or regulatory affairs, this conversation explains why you should put Calgary on your calendar this June. ISTA 2026 Annual Meeting Calgary, Alberta, Canada June 22–25, 2026 #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjX1czTUFZdGFKZW9CeFNvMjNZNFVfeC42NTAwM0MyRkY0N0E1NkQw
In 2017, Chad and Sherry Goldsmith were sitting in a hotel room in Hawaii when they made a life-changing decision: buy a seed company. What started as a conversation on vacation became Fusion Seeds: now one of the most trusted names in Kentucky bluegrass across North America. In this episode of Inside the Seed Business, we dive into the incredible entrepreneurial story behind Fusion Seeds, the risks they took, and the relationships that built their business from the ground up. From grass seed production and plant breeding to grower partnerships and seed distribution, this is a behind-the-scenes look at what it really takes to succeed in the seed industry. If you’re interested in the entrepreneurship, turfgrass, Kentucky bluegrass, farming, or the business of seed, this story is for you. Topics in this episode: • Seed business entrepreneurship • Turfgrass innovation • Seed grower relationships • Building a business from scratch • Inside the Seed Business series #SeedBusiness #Agriculture #GrassSeed #KentuckyBluegrass #Entrepreneurship #Farming #FusionSeeds #Turfgrass #SeedIndustry #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjX1czTUFZdGFKZW9CeFNvMjNZNFVfeC5DNzIxODM3Rjg5MDVDMURE

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