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The fertilizer crisis didn’t start with war — it revealed a system already under strain. In this video, Seed World U.S. Editor Aimee Nielson breaks down what’s really happening in global fertilizer markets and why the impact on farmers may last far longer than current headlines suggest. Featuring insights from global fertilizer expert Melih Keyman and industry leaders Chris Abbott and Chris Turner, this conversation explores: Why fertilizer supply was already tight before geopolitical disruption What the Strait of Hormuz and global trade routes mean for input availability How rising nitrogen prices are crushing farmer margins Why this crisis could affect seed choices, crop mix and acreage decisions The hidden risks around phosphate and sulfur supply Why experts say this situation may get worse before it gets better Even if tensions ease, the underlying issues — supply constraints, investment gaps and purchasing behavior — are still in play. Watch to understand what this means for farmers, the seed industry and the future of global food production. Subscribe for more insights from across the seed and agriculture industry. #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness #seedindustry 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjX1czTUFZdGFKZW9CeFNvMjNZNFVfeC43NEQ2OTM1MTY3ODBGQjYz
Attendees in College Station will explore AI-driven phenotyping, high-throughput data systems, and cutting-edge breeding programs across multiple crops and environments. The National Association for Plant Breeding (NAPB) Annual Meeting is heading to Texas A&M University from June 15-18, and organizers are promising a one-of-a-kind experience rooted in the scale, diversity, and innovation that define Texas agriculture. Set in the heart of one of the most dynamic agricultural regions in the United States, the 2026 meeting at College Station will give attendees an inside look at plant breeding programs uniquely shaped by the Southern U.S. adaptation zone — where heat, drought, and diverse agroecological regions drive cutting-edge research and innovation. With registration open at https://napbannualmeeting.org, plant breeders, geneticists, researchers, and students should mark their calendars. A Breeding Program as Big as Texas College Station’s plant breeding efforts are expansive, both in geography and impact. Across three departments in the College of Agriculture and Life Sciences, breeders and geneticists work on a remarkable range of crops, many of which thrive under the distinct Texas climate. “Everything from Texas is big, including the plant breeding programs,” says organizing committee chairperson David Baltensperger. Attendees will discover: Extensive breeding programs across multiple agroecological zones Research and extension centers distributed statewide Region-specific adaptation research tailored to primary crops in each area A large, collaborative network of plant breeders and geneticists For many, the scale and diversity of Texas A&M’s breeding efforts will be a revelation, Baltensperger says. Exclusive Tours: Innovation in Action One of the most anticipated features of the meeting, which builds on the success of last year’s meeting on the Big Island of Hawaii, is the opportunity to step beyond the lecture hall and into the field. A highlight of the program will be a visit to the RiceTec hybrid rice breeding program, a rare opportunity to see cutting-edge hybrid rice development up close. Organizers expect this tour to be both educational and energizing. As the largest crop in Texas, cotton plays a defining role in the state’s agricultural identity. Attendees will tour portions of Texas A&M’s cotton research programs and learn how breeders are addressing challenges unique to the region. Participants will also explore breeding programs in corn, sorghum, hemp and turfgrass. And beyond row crops, Texas A&M’s horticulture programs bring additional depth, with breeding efforts in peaches, roses, potatoes, and others. This diversity reflects not only the state’s agricultural breadth, but also the integrated approach Texas A&M brings to plant breeding. High-Tech Phenomics and the Future of Breeding Innovation won’t be limited to the field, though. Attendees will have the chance to visit Texas A&M’s relatively new phenomics greenhouse, where researchers are building advanced data pipelines for automated phenotyping. The facility represents a major step forward in integrating high-throughput data collection with breeding decisions — an area of growing importance for the discipline. “For researchers interested in digital agriculture, AI-driven phenotyping, and scalable data systems, this stop alone will make the trip worthwhile,” says Baltensperger. A Premier Scientific Program Beyond the tours, the NAPB program committee is preparing what promises to be a strong and dynamic scientific meeting. As in previous years, award recipients will present their talks during the conference, bringing together leaders across academia, industry, and government. With Texas A&M’s deep bench of expertise and the national draw of NAPB, next year’s meeting is positioned to be both intellectually rigorous and highly collaborative. Registration details and updates are available at the NAPB conference website at https://napbannualmeeting.org. With a program this expansive — and a setting as distinctive as College Station — the 2026 NAPB meeting is shaping up to be one you won’t want to miss.
YouTube Video UEx5LUpRNkFVTVNjX1czTUFZdGFKZW9CeFNvMjNZNFVfeC45RjFFRDA0ODEyRjNBMDYy
Biologicals are booming in agriculture and investment is pouring in. Hundreds of companies are launching microbial products. So why aren’t biologicals delivering their full potential in the field? In this interview, Linda Kinkel, founder of Jord BioScience and a pioneer in plant–microbe research, argues that the industry is thinking about microbes all wrong. Since their entry into agriculture, biologicals have been largely built around the idea of a single “magic microbe.” But according to Kinkel, microbes don’t work alone. Ignoring their need for partnerships results in many products struggling with consistency. After spending years researching plant-beneficial microbes and running field trials in university lab settings, Dr. Kinkel reached a turning point. Publishing papers wasn’t enough to change agriculture. To actually get solutions onto farms, she launched Jord BioScience with the goal of bringing microbial partnerships and signalling science into commercial agriculture. In this conversation, she explains: • Why biologicals are gaining momentum across agriculture • The fundamental flaw in how many microbial products are developed • Why microbes shouldn’t be treated like conventional chemistries • How microbial partnerships could unlock more reliable performance • Why the next wave of biologicals innovation needs to start with understanding microbe-to-microbe signalling If you're interested in the future of ag biologicals, soil microbiomes, and the next generation of crop inputs, this conversation is a must-watch. #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjX1czTUFZdGFKZW9CeFNvMjNZNFVfeC5FNkMxMDc0MzI3QzBFRTU2
At the American Seed Trade Association Vegetable and Flower Conference in San Diego, the Seed World team came away with plenty to think about. In this first episode of a new video series called Take 3, Aimee Nielson and Aiden Brook share three quick takeaways from the meeting. First, they discuss a key industry insight: how seed decisions are increasingly shaping the produce consumers see on grocery store shelves. Traits tied to flavor, freshness and shelf life are becoming central to breeding programs and market demand. Second, they talk about Seed World’s inaugural Connector of the Year award, presented to Lisa Branco of Radicle Seed. Before the award was even announced, industry colleagues were already pointing to Branco as someone who naturally connects people across companies and ideas — reinforcing Seed World Group’s mission of “people connecting people.” And finally, a lighter moment from the trip: a Canadian editor frustrated by San Diego’s cold, rainy weather still diving into the Pacific Ocean, and a broken foot that didn’t stop the reporting. Watch for more episodes of Take 3 as the Seed World team continues covering major industry meetings. Related stories from the conference:https://www.seedworld.com/us/2026/02/19/freshness-flavor-and-trust-the-market-signals-guiding-the-next-wave-of-seed-development/ https://www.seedworld.com/us/2026/02/18/the-future-of-produce-starts-with-seed-decisions/ #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjX1czTUFZdGFKZW9CeFNvMjNZNFVfeC45MDgyNjY2MzMwMEFGRDI5
War in the Middle East is creating ripple effects across global supply chains — and agriculture is beginning to feel them. In this episode of The Way I See It, Seed World U.S. editor Aimee Nielson looks at how the conflict involving Iran and other regional actors could affect the seed industry through fertilizer supply, energy markets and shipping disruptions. About 20% of the world’s oil moves through the Strait of Hormuz, along with a significant share of globally traded nitrogen fertilizer. When that corridor is disrupted, the effects can move quickly through agriculture — affecting fertilizer prices, farm input costs and ultimately seed production. This discussion does not take political sides. It focuses on the economic signals seed industry leaders should be watching. Topics covered in this video:• Strait of Hormuz shipping disruptions• Fertilizer supply and nitrogen markets• Oil price volatility and farm input costs• How global events influence seed production and crop decisions The seed industry sits at the very beginning of the food system, which means changes in energy, fertilizer and logistics often show up here first. Subscribe for more insights on the trends shaping the seed industry. #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjX1czTUFZdGFKZW9CeFNvMjNZNFVfeC4yRTZCRTM0NURFNzhFNUZB

FEATURES

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Why the Fertilizer Crisis Won’t End When the Iran War Does

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Industry Leaders Back NAPB Borlaug Scholars — Now New Sponsors Are Invited for 2026

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Myth vs. Reality: The Cold Truth About the AIM Act

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Discussions to Modernize International Treaty on Plant Genetic Resources Fail: What’s Next?

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EXCLUSIVES

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Ag Day Begins With Seed

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Take 3: ASTA Vegetable and Flower Seed Conference

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How the Middle East War Could Ripple Through the Seed Industry

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Meet Seed World’s Connector of the Year

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Navigating Seed Labeling Requirements Across All 50 States

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Is Seed Testing a Cost or a Competitive Advantage?

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C-SUITE

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Why Strategic Seed Production Partnerships Matter More Than Ever

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Why the “Magic Microbe” Mindset May be Holding Biologicals Back 

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Redefining Seed Enhancement: 75 Seconds with Summit Seed Coatings

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And the Seed World Global Impact Award Goes to…

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Three Big Takeaways from #IPSA2026

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“Here’s What I Heard at #IPSA2026” – Cat Frans, IPSA COO

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GLOBAL

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Reinventing Grain Grading: Cgrain on Winning Runner-Up at Euroseeds 2025

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Pollination Takes Flight – Polyfly on Winning Runner-Up at InnovAction 2025

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Decades of Discovery Pay Off as phenoLytics Takes Top Prize at InnovAction 2025

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Why the 2026 NAPB Annual Meeting at Texas A&M is a Must-Attend

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Enlist Essentials: What Growers Need to Get Weed Control Right

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Over Coffee: Candid Chat with IPSA’s Incoming & Outgoing Presidents

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