b'CONTENTS / SEED WORLD LATAM 08Features Columns04 Allow Me, With Great Pride and21 SIPA: Leaders Needed for the U.S. Seed Appreciation, to Introduce WhatsIndustryAhead!35 HR Handbook: When Working with 08 Rethinking the SAA Workshop Authority, Use with Care12 Uruguay Stepping into Strong40 Giant Views: Staying Open to New Position on Global Seed Stage Technologies is the Key to Success in Todays Seed Business16 Chiles Seed Sector Reaping Globalizations Rewards20 Fighting Back Against AsianSpecial SectionsSoybean Rust29 INSIDERS22 U.S. argues against Mexicos GM Corn Ban26 Sustaining Latin Americas Coffee Heritage Takes Cooperation34 How Gregor Mendels Discoveries Paved the Way for Modern Plant Breeding36 Strategy: In a New World of Business,26 39Managers Have to Adapt39 Breeding History: Watermelon On the CoverPhoto: Mathias Wehrhahn/Casa EmmaLATAMSEEDWORLD.COM /1'