b"Your Website and The Power of First ImpressionsCASSIDY MILLIONDIRECTOR OF AG SCIENCE OF HELIAE AGRICULTURE ITS 2 AM,and I cant sleep. Every random thing CMillion@heliae.com on my to-do list is going through my head. My solu-phycoterra.com tion, ask Google, and find solutions so I can fall back asleep. As I scroll through the results, I see options for sites that have spent time refining their SEO, dis-playing answers to my questions in the results, and Grow High Yield and Droughtsites where their search results are a combination of random characters and sentences the engine has Hardy Winter Wheat automatically pulled from site content. This is the first impression many potential cus-tomers will have of your business. Have you taken AS THE RUSSIA/UKRAINEcon- In recent studies, winter wheatthe time to think about how your clients access the flict continues, growers and agricul- treated with such technologies dem- solutions you provide? Have you considered how ture professionals are experiencingonstrated the ability to get a strongerthey will arrive at your website and their experience shortages across the industry. Onestand before dormancy and exhibitedwhen you get there? The reality is its similar to how of which decreased wheat supplies,a better tolerance for winter kill.you present your organization when you have in-which are down roughly 25% thisAdditionally, results proved for fallperson conversations, someone visits your business year. With widespread droughtsgrazing, a 13% improvement for standor out at an event.creating additional scarcities, itsand biomass on a potential 38-bushelA website is no longer just a static brochure. It is likely some growers are consideringwheat crop (in north-east drylanda versatile tool that can be customized to meet spe-taking a risk and reaping the benefityield), providing an extra 54 poundscific business needs. Acting as a virtual storefront, of growing this widely needed, yetof crude protein per acre in grazingmarketing platform, and customer engagement hub, scarcely available crop.forage.it can provide a dynamic and interactive experience. To make the most of your winterIn todays market (at $140 perUtilizing web systems like content management sys-wheat, especially in a season ofton of quality forage), this deliveredtems (CMS) and e-commerce platforms enhances extreme drought, growers shouldan increased value of $23 per acre.customer interactions, showcases products/services, consider input cost solutions to helpAccelerated growth and quick turna- and encourages repeat visits.improve soil structure, creating anround time before loss risks occurDefining your website's objectives. When plan-environment to support germina- on winter wheat allow fall grazing toning your goals, identify whether you aim to increase tion, stand establishment, and earlymaximize overall output.brand awareness, generate leads, or facilitate online vigor for their winter wheat crops.With 2022 being the slowestsales. Plan to review your analytics for user behavior Seed treatments work with yourspring planting season since 1996 andso you can make data-driven decisions and continu-seed in a distinct, microbial zonethe smallest hard winter wheat cropous improvements to your site.known as the spermosphere. Thissince 1963, theres plenty of opportu- Never changing your website is a missed oppor-zone is formed around your seednity for growers to capitalize on croptunity. Embrace the mindset that your website is a and enhances germination and earlyproduction loss, as long as you have aliving entity that requires regular updates, optimiza-plant development. This crucialplan to support your overall seed andtion, and innovation. By staying ahead of the curve, growth period sets the stage forsoil health. If youre planning to switchyour website remains competitive and continuously optimum yield potential.to, or regularly grow winter wheat,delivers value.On average, 75% of microbesconsider using a seed treatment toRemember, building a website is an ongoing pro-in the soil today are dormant andsupport your crop through extremecess of refinement and adaptation. By keeping this starving. Innovative seed treatmentsweather conditions.in mind, youll forge stronger client new to the market can deliver aThe right product should beconnections, drive growth, main-unique, high-quality carbon sourcebacked by science and have proventain a competitive edge and be to seeds that supercharges the sper- results. It should be easy to use withopen for business 24/7/365.mosphere function. Revolutionaryhigh mixability, integrating seamlessly technologies that wake up the ben- with your other winter wheat seed eficial bacteria and fungi within yourtreatment programs. Make sure the seed and soil microbiome early inseed application supports overall soilCHARLENE MCIVORthe season can better support yourhealth and optimizes yield, or evenCLIENT SERVICES MANAGER, SEED WORLD GROUPwinter wheat crop throughout themaximizes winter grazing potential season. for your winter wheat crop. cmcivor@seedworldgroup.comseedworldgroup.comLATAMSEEDWORLD.COM /31"