b'ALLOW ME, WITH GREAT PRIDE AND APPRECIATION, TO INTRODUCE WHATS AHEAD!Latin Americas voice is critical to the global seed sector. Our goal is to make it heard! To do that effectively, we need your help.WELCOME TO THEsecond official edition ofapproach. We know that it takes informed and articu-Seed World Latin America! Though Seed Worldlate local and regional voices to tell relevant and timely LATAM is very new, it comes from a long history. Seedlocal and regional stories. World as a brand has been around since 1915 in theThats why we partner with the Seed Association of United States. We expanded into Canada 25 years ago,the Americas (SAA) and, through them, with individual then into Europe a decade ago. Were aiming to growseed associations across Latin America. Were just get-into Asia and Africa in (hopefully) the near future.ting started. Global Reach and Local CommitmentSHAWN BROOK Our number one priority across all our publications hasWere proud to have a trusted and very global always been to tell the story of the people who makereputation within the seed industry, and a name the seed industry what it is. By telling these stories successfully, we facilitate the connections that drivethat is synonymous with seed information, seed relationships and business. In this way, we have a direct and meaningful impact on the success of individualleadership and seed people. Latin Americas seed businesses and, collectively, on the larger seedvoice is critical to the global seed sector. Our industry. Were proud to have a trusted and very global repu- goal is to make it heard! To do that effectively, tation within the seed industry, and a name that is syn- we need your help. We are looking to partner onymous with seed information, seed leadership and seed people. Over the last couple months, weve pulledwith individuals, companies and groups who all our publications under the Seed World banner,are key to building, defining and promoting the growing the Seed World name and expanding our abil-ity to deliver what todays seed industrywhether at aseed industry across Latin America. regional, national or global levelneeds.Anyone whos been in the seed business for any time at all knows that seed is a global business. It doesnt matter what crop type or what part of the seedWe need your help to grow LATAMs voice on value chain were talking about: understanding howthe world seed stagebusiness is done in different areas is critical to every- Latin Americas voice is critical to the global seed ones success. What happens in any one region shapes,sector. Our goal is to make it heard! To do that effec-influences and informs every other region.tively, we need your help. We are looking to partner Yet, make no mistake: we still need to be verywith individuals, companies and groups who are key clear on what national and regional rules apply to anyto building, defining and promoting the seed industry particular region. That comes from understanding, firstacross Latin America. Help us share the stories that and foremost, at a local level. Our vision has alwaysmatter across Latin Americas seed sector, both by been and continues to be regionalized information. Wepartnering with us in creating this publication and by are absolutely committed to a boots on the groundsharing our content when it is published. 4/ SEEDWORLD.COMLATAM'