b'PARTNER CONTENTLATAM a Strategic Focus for Limagrain Field Seeds By: Ccile Richard, CEO for Limagrain Field Seeds in the AmericasL imagrain Field Seeds has achieved solid growth in Latin America since its humble beginnings in that region in 2011, thanks to committed investment and effort. In just over a decade, Limagrain has completed acquisitions in Brazil (Guerra, Geneze) and Argentina (Sursem), built new re-search and production facilities, and at the same time, recruited local talent, passionate about delivering new seed varieties to farmers. Today, the varieties of Limagrain Field Seeds are sold and grown in Brazil, Argentina, Uruguay, Paraguay, Chile and Peru.As part of our ambition to be present on six continents, for all farmers large or small, we have levered our differentiation in genetics to propose new solutions for farmers in Latin America (LATAM), says Ccile Richard, CEO of Limagrain Field Seeds in the Americas. Weve come a long way in that time, and we now have eight research centres, three production sites and over 400Tomas Reynal, Head ofCcile Richard, CEO for highly motivated seed professionals focusing on the needs ofArgentina for Limagrain FieldLimagrain Field Seeds in the Latin American farmers. Seeds AmericasLimagrain Field Seeds opted for a multi-crop strategy that includes all the major field crops in the regioncorn, soybean, sunflower, and cerealsunder the LG brand, which was firstA New Leader in Argentina.established in France over 50 years ago. Business is increasingOn Oct. 1, 2023, Tomas Reynal was appointed Head of Argentina year-on-year. For example, the LG brand is now third in acreagefor Limagrain Field Seeds. for sunflower in Argentina with a double-digit market share.Reynal joined Sursem in Argentina in 2017. Following the Farmers never grow just one crop, and our global researchacquisition of that company by Limagrain in 2018, Reynal led allows us to have access to all major species grown by farmers inLimagrains marketing efforts to launch the LG brand. In particu-Latin America, says Richard. lar, he strengthened the companys marketing position by identi-Farmers are at the very heart of Limagrain Field Seeds.fying business opportunities and executing impactful campaigns Limagrain is a company created and owned by farmers.that leveraged the business model.Limagrain Field Seeds exists to supply farmers with the best lo- Reynal graduated from Said Business School at the University cally adapted genetics, helping them be sustainably profitableof Oxford in England with an MBA. He brings great experience through the crops that markets demand. and deep understanding of agribusiness, along with a highly The story of Limagrain is truly inspiring. Limagrain is a coop- developed strategic approach.erative comprised of about 1,500 relatively small farmers locatedIn his new role, Reynal is part of the Limagrain Americas in the centre of France around Limagne Val dAllier. These farm- executive management team. He is responsible for the sales, mar-ers have collaborated since the 1960s to today and have becomeketing, and product development departments of the business, the worlds fourth largest seed company. The farmer sharehold- closely working with the other support functions such as R&D.ers who own Limagrain have daily proximity to all levels of theI am very happy to welcome Tomas in his new role, says business, guiding the strategy as genuine leaders with a long-termRichard. Limagrain Field Seeds has bold ambitions in LATAM in vision. the coming years, and the promotion of Argentine talent such as Limagrain Field Seeds is unique among global seed compa- Tomas will ensure that we keep working hard to serve the farmers nies in having this model of farmer ownership and leadership andof South America with local experts who are supported by world it is something for which we are incredibly proud, says Richard. class global resources.LATAMSEEDWORLD.COM /33'