b'Meet Syngentas New Headof North American SeedsEric Boeck, regional director of North American Seeds for Syngenta,keeps growers top-of-mind in his new position.Alex Martin2022 BROUGHT CHANGESthroughout different sectors of business, as companies reflected on the last two years of the pandemic. Whats on the other side as we get used to a new normal? What adjustments are required for companies to stay competitive? How will companies evolve their leadership to help get through to the other side?This summer Syngenta announced leadership succession plans as some individuals retired, or moved on to new roles in the company. Along with the change in succession came a new regional director for the companys North American Seeds business. Eric Boeck might be a familiar name to youwith 28 years under his belt in the seed business. Though 25 of those years were with Pioneernow Cortevathe last four years were spent working as head of marketing for Syngenta Seeds North America. Whats kept him in the industry for almost three decades? On top of his love for the industry and the challenges he helps solve, hes driven to reimagine the seed business. We want to be the No. 1 modernized farmer seed experience in the industry, Boeck, who officially took over the role on July 1, says. That spans products to people to digital platformsthe whole support network that a farmer has through our trusted retailers and dealers.For decades, Boeck says seed has been sold in the same way, but as the industry progresses forward, he believes farmers are looking for something different. The table stakes are high for consistently yielding and har-vestable products, right? Boeck asks. But, after that, theyre looking for more of an experiencesomeone who really cares about them and who looks out for their needs proactively.Thats the top thing needed to modernize seed selling today. Not Amazon speed sales, but better and improved customer service to help growers find better ways to do what they do best: feed the globe. Fortunately for Boeck, moving from a marketing role to this new leadership role didnt take much of a change. His priority is still the same: ensuring customers have the best experience pos-Modernizing the farmers experience is priority No. 1 for Eric Boeck. sible and access to high-quality seeds.22/ SEEDWORLD.COMDECEMBER 2022'