b'PARTNER CONTENTAg Innovation: Were In It TogetherBy: Sam Cloete, CEO - Kannar Earth Science, Ltd.F armers today are faced with incredible pressure: not only doization. We know that fierce competition calls for fierce protection they need to provide food, feed, fibre, and fuel for a growingof intellectual property. However, we canand we need tokeep world population, they need to produce more with less andpushing forward towards industry-improving and world-better-alongside increasing climate uncertainty. Innovation has alwaysing ideas. Impactful changes often come in small, incremental, been a vital part of agriculture. Today, its downright critical. Ourand positive steps.industry needs big ideas and committed team players to imagine,At Kannar, innovating is not a thing to do or a checklist; its improve, optimize, and educate.a true way of being. Our team plays off each other and especially We at Kannar Earth Sciences, Ltd. applaud innovators whooff external alliances, building ideas and possibilities from brave are humble and brave, who are curious and persistent, and whoquestions and a what if brainstorming mindset. As CEO, I am refrain from the trap of their own product biases. We understandinspired by the creativity and persistence our team exemplifies that the biggest threat to continual innovation is the false beliefevery day, and the vision we all embrace that agriculture as a that your most recent innovation will be the only solution withoutwhole truly can be positive for both the growers bottom line and an expiration date; and even worse that theres no other inno- our environment. vation like yours or that can complement what you have. EvenIn agriculture, whats most needed can unpredictable: as esteemed companies with profound innovations are at risk ofthe climate changes, pest and disease resistance issues appear, becoming irrelevant when hubris emerges that results in, Wereand the crop demands shift, we as ag-tech companies serve the not collaborating any longer because we figured it all out by our- growers best when we are humble, proactive, and as such ready selves. The fact is, were never going to keep pace with innovationto respond quickly. For example, while the US hasnt yet fully demands as islands.adopted micro-plastic free agriculture, were already moving We commend those who are brave enough to have a clear un- towards a broad spectrum of micro-plastic free formulations, not derstanding of their value proposition and who work with othersonly because its better for the environment and the crop, but also to find the necessary skill sets and core competencies to comple- so that growers are empowered to choose the technology that ment innovations with whats needed for successful commercial- serves them best.DECEMBER 2022SEEDWORLD.COM /29'