b'PARTNER CONTENTWhen Treating Seed, Convenience is Key!Colin Dutcheshen, President, Heads Up Plant ProtectantsH eads Up RTA Seed Treatment (Heads Up RTA), an innova- - Contains no living organisms (non-microbial)tion from Heads Up Plant Protectants Inc, is now avail- - Safe to user and environment, non-toxicable nationally for ag retailers and seed dealers across the- Non-sticky, free-flowing formulationUnited States. -Cost-effective: The MSRP is $4.00/unit when treating soybeans. The product is an upgraded, reformulated version of Heads Up Plant Protectant, which is a trusted biological seed treatmentEarly 2022 Dataaiding in the suppression of soybean white mold, sudden death syndrome (SDS), and rhizoctonia, in an easy-to-use, convenient, ready-to-apply formulation. The why of developing RTAHistorically, Heads Up Plant Protectant was sold commercially as a water-soluble wettable powder (WP). Prior to use at the treater, applicators would mix the powder with 100 ounces of non-chlori-nated water to make a pre-slurry concentrate solution. While many benefits of a WP exist, many dealers and retail-ers expressed concerns that mixing a WP prior to seed treating was causing them unnecessary slowdowns when time is of the essence. When treating seed, there is a need to eliminate any downtime and optimize inefficiencies, as often treating is hap-pening right as the seed is going out the door to be planted Colin Dutcheshen, President of Heads Up Plant Protectants explains.*Base Seed Treatment is an industry-standard fungicide/in-We were getting a lot of feedback from customers who wantedsecticide blendan easier formulation to use. When I brought up the idea of a liquid ready-to-apply, dealers thought it would be tremendous.About Heads Up RTAA lot of dealers have prescriptive treating systems, so calculatingHeads Up RTA Seed Treatment is available in configurations of out how much dry product to use for a batch, then mixing it into a1-gallon (100 net fl. ounce), 15-gallon, and 30-gallon container solution, was simply not realistic. These conversations solidifiedsizes.the need for a ready-to-apply formulation, states Dutcheshen.100 fl. ounces treats 400 units or 20,000 lbs of soybean seed.To fit that need, Heads Up has spent three years re-developing,The product is registered for soybeans, edible beans, corn, field testing, and formulating an RTA (ready-to-apply) option,wheat, peas, tomatoes, and potatoes.See the label for specific known as Heads Up RTA Seed Treatment, which will be commer- handling and individual use rates per crop.cially available in 2023.While we are excited about Heads Up RTA Seed Treatment,About Heads Up Plant Protectants IncDutcheshen adds, we plan to offer both Heads Up RTA andFounded in 1999, Heads Up Plant Protectants Inc is a family-Heads Up Plant Protectant this coming year, giving treaters bothowned, independent company. They specialize in the manufac-options. turing of biological crop protection products and are based in Saskatoon, Saskatchewan, Canada. Key benefits of using Heads Up RTA Heads Up Plant Protectant, the companys signature product, Heads Up RTA Seed Treatment has several benefits, such as: is part of a complete seed treatment package for several leading - Two-year shelf life US-based soybean seed companies and was applied on over eight - Extremely low use rate of 0.5oz/100 lbs for beans million acres of soybeans in 2022.- Ideal for treating small batches of seed To find out more, view data, and find a list of distributors, visit - Systemic, broad-spectrum, season-long disease protection www.headsupST.com or call toll-free 1-866-368-9306. -Utilizes a complementary alternative mode of action to tradi- Heads Up RTA Seed Treatment is registered in AZ, NE, SD, tional fungicides, called Systemic Acquired Resistance ND, MN, IA, MO, AR. WA, IL, MT, WI, MI, OH, KY, KS, CO, IN, PA, - Compatible with other seed treatments/inoculants (no an- TN, NC. EPA Reg. #81853-3. tagonism) - No time to plant restrictions Adapted from interview.DECEMBER 2022SEEDWORLD.COM /71'