b'PARTNER CONTENTThe World Needs a New Standard in Optical Sorters. This Company is Delivering itI talys 3U Vision might be a new company, but theres a lot of experience behind itand that experience is resulting in a new standard in optical sorters.Andrea Uzzos family has lived and breathed optical sorters for years. Andreas father Antonio, current owner and managing director of 3U Vision, was owner of SEA from 1985 to 2012. After SEA became part of Cimbria, Antonio would go on to lead that company to great success until his departure in 2018. Andrea Uzzo Alex AmbrogiAndreas brother Stefano is also a part of 3U Vision, making it truly a family affair. Going GlobalMy father is a pioneer in optical sorting technology. For myAccording to Andrea, it all comes together to create that new stan-family, working in optical sorting technology is not only a job,dard in optical sorters.its something that we were raised with. The technology changesWe chose to create a new machine with no compromise on daily and you really have to dedicate your life to it, says Andrea,quality. We knew we wouldnt appeal to many people by creating who serves as general manager of 3U Vision. a cheaper machine. You buy cheap, you get cheap. After custom-The Uzzo family founded 3U Vision in 2019 with, well, a vision.ers install our machines, they see better results in terms of qual-A big oneto offer dealers something new that would help theirity. They can sell their own product at higher prices. Thats what customers attain better quality and as a result make more money. sets us apart, he says. Processors need to be able to improve the quality of their seedWeve taken our experience with this technology and created product beyond what theyve been able to in the past. Most of themachines with some unique features that really do create a new current software and the technology available until now cantstandard in optical sorters.remove certain defects in the product, Andrea says. As Andrea and Alex explain, its not just 3U Visions experience This was something we had to do as a small, independent,with the technical aspects of the optical sorting business that nimble company. It cant be done as a big corporate entity. If ithelps 3U Vision create revolutionary machines. takes you three months to make a decision, youre going to fail yourWe started 3U Vision the same year that COVID-19 began. dealers and their customers. At the speed colour sorting technologyThe past few years have been difficult for everyone, but the expe-moves, you have to be able to literally make a move in five minutes.rience gave us a chance to develop and improve our technology, If everything within your company has to be decided by commit- Andrea says.tee, your dealer network and their customers lose. The downtime many businesses experienced during the pan-3U Visions mandate is to make optical sorting accessible todemic helped us refine our products and give dealers and their the global seed industry.customers unbelievable results. Once the world turned the corner The real benefit we bring is our knowledge of the visual sys- on the pandemic, we were ready to go and introduce our technol-tem. Our state-of-the-art machines are built with specific featuresogy to the market.designed for the seed sector, says Alex Ambrogi, export salesAs an Italian company, 3U Visions staff have a lot of experi-manager for 3U Vision. encing in the European market (it was showcasing its technology Those featuresfound on 3U Visions Fenix and Optica sorterat the Euroseeds Congress 2022). But the companys vision is linesinclude a 3.2mm pitch, which reduces the amount of goodbigger, and 3U Vision is actively showcasing this new generation seed often wrongly rejected by other colour sorters.of optical sorters in North and South America3U Vision will be A four-wavelength multispectral system uses RGB and infrared inattending the upcoming American Seed Trade Association CSS & the same 4K sensor and allows for a completely aligned view, whichSeed Expo in Chicago this coming December.is especially helpful in sorting small seeds like alfalfa and clover.Once people see the potential of this technology, they are An intuitive, user-friendly interface on the Fenix and Opticaimpressed, to say the least, Alex goes on to say. As time goes on, machines makes for easy operation in busy work environments. we continue to make our hardware and software even better, and An automatic air pressure regulator automatically controlsthat involves getting feedback from as many people as possible, the pressure of the machine depending on the seed being sorted,and finding out what their needs are, Alex adds.resulting in improved selection and reducing both the quantity ofOur vision is to offer technology that is constantly getting rejected product and the amount of air used. better, and never staying static.The list goes on. www.3uvision.com46/ SEEDWORLD.COMDECEMBER 2022'