INTERNATIONAL EDITION 2026 SEEDWORLD.COM / 11 LORENA BASSO DID not arrive at this moment by chance. She built it step by step, starting at age 20 inside her family’s business, Semillas Basso, learning every layer of the opera tion from the ground up. That foundation shaped more than her techni cal understanding. It formed a leadership style grounded in practicality, resilience and a constant focus on what comes next. Working across Latin America, she learned to navigate complexity, adapt quickly and think long term in a region where agri culture carries both opportunity and pressure. Now, as she prepares to take the helm of the International Seed Federation (ISF), she steps into the role at a time when expectations for agricul ture have never been higher. Climate pressure, geopolitical tension and rising global demand are all converging. For Basso, the answer begins in a familiar place. “The seed is at the beginning of everything,” she says. Her path to this role moved from national leadership to regional collaboration and now to the global stage. Along the way, she has seen first hand how deeply connected the seed sector has become, and how much more coordination it will require to meet the challenges ahead. As the first woman to lead ISF, she views the moment not as an exception, but as part of a broader shift already underway. Seed World: You lead Semillas Basso and have been active in the seed sector for many years. What key experiences have most shaped how you lead today? Basso: I joined our family business when I was 20 and started from the ground up. That gave me the chance to understand the company in depth, from the simplest parts of the operation to the most complex ones. Working in Latin America shaped me as well. It taught me resilience, adaptability and the habit of always looking ahead. My professional profile was built through practi cal learning, hard work and a constant focus on what comes next. Power Agriculture’s biggest challenges don’t start in the field. They start with seed and Lorena Basso is stepping in to shape what happens next. By Aimee Nielson, Seed World U.S. Editor The Behind the First Move
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