44 / SEEDWORLD.COM INTERNATIONAL EDITION 2026 PARTNER CONTENT Innovation in an industry of action: the changing world of seed treatment O ur industry is one of action. Although we plant and harvest our crops according to Mother Nature’s cycles and weather whims, change is the constant in agriculture. Farmers are always two steps ahead – we have to be. We prepare our soils ahead of planting and tilling. During planting, we’re plan ning: how can we best protect crops from pest and disease threats? When is the best time to harvest? How can we make this year’s bet ter than the last? To farm is to do, to act. To think ahead, always. We know that, because our work has always been shaped by farmers: their chal lenges, their constraints, and their ambitions. Drawing from a 250-year legacy of agricultural science, we’ve always met growers where they are, responding to their needs with market-leading innovations that help them to grow high yields. For growers, we are a trusted partner because we earned that honor over decades of collaboration and customer dedication. This bold approach is what’s seen us become the market leader in crop protection and seed treatment, with a pipeline of break through innovations designed to deliver measurable value for growers and the food system. Our world-class AI capabilities, dedicated investment in R&D, and legacy of deep agricultural knowledge, uniquely position us to help farmers meet today’s ever-changing challenges. The Market Leader Farmers are not easily fooled. They need products that they can rely on to deliver results, even in unpredictable conditions. Think: seeds that carry pest and disease-threat resistance built in but can also grow in degraded soils and survive in drought and heavy rain. Seed-applied solutions that deliver precise protection at the point of highest biological leverage: the germination window. Tools farmers can add to their toolkit that also keep up with ever-chang ing country regulations. We think ahead, always. It may sound counterintuitive, but in agriculture, innovation is a long-term commitment, often requir ing more than a decade of research, regulatory review, and field validation, before farmers see the benefits. And for farmers, innovation is only meaningful when it trans lates into productivity, resilience, and return on investment. That’s why our approach combines advanced chemistry, seed genetics, and agronomic expertise to deliver solutions that perform not only in controlled trials, but in real farming conditions. We design our solutions with the future in mind. With dedicat ed investment in our world-leading R&D pipeline, supercharged by AI-enabled molecule modelling and field performance analytics, we design molecules that are efficacious, cost-effective and that meet farmers’ needs – now and in the future. Consider our TYMIRIUM® technology. Fifteen years in the making, this breakthrough innovation provides long-lasting pro tection against plant-parasitic nematodes and early diseases. These invisible threats can devastate crops and lead to yield losses that can reach double-digit percentages in heavily infested fields - a significant economic burden for growers worldwide. The benefits this provides for farmers cannot be understat ed. But what’s often overlooked is just how unprecedented this technology is. Back in 2008, when we began what would become TYMIRIUM® technology, the market for nematode management solutions was significantly smaller and less technologically ad vanced than it is today. By: Emilhano Lima, Global Head of Seedcare and Biologicals, Syngenta Soybean field in Brazil. Left: current seed treatment market standard. Right: Syngenta Seedcare™ solution, including VICTRATO®
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