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Syngenta, the contrast between private 
and public breeding couldn’t be clearer.
“It’s exciting to step into SeCan as it 
turns 50,” Hooyer says. “The resources 
are tremendous — the breeders, the 
institutions, the network. What I love is 
the speed. If we hear something from a 
member company, we can act on that 
immediately. That agility just doesn’t exist 
the same way in a multinational.”
Private-sector breeding is powerful 
but often focused on different priorities. 
“Private programs think in quarters 
and often lack the long term commitment 
required. At SeCan, the vision has been 
consistent — long term stable support of 
innovation. That’s what makes it unique.”
Watching Genetics Evolve
Few people have had a closer vantage 
point on SeCan’s evolution than its 
Western research and development lead 
Jim Downey, who joined the organization 
nearly three decades ago. 
“When I started, AC Barrie wheat 
could grow up to my chest in wet spots,” 
he recalls. “Today’s wheats are a foot 
shorter, stand better, yield more, and 
carry much stronger disease packages. 
We’d never go back.”
Downey attributes that transforma­
tion to long-term investment — check­
offs, public funding and breeder focus 
— and he sees the stakes clearly. “If you 
pull a major player out of wheat, barley, 
oats — crops almost every Prairie farm 
grows — you don’t just slow progress. You 
risk going backwards. Diseases evolve. 
Genetics have to keep pace.”
The Eastern Playbook: 
Premiums, Not Parity
If Western Canada’s superpower is scale 
in cereals, Eastern Canada’s is precision 
in soy. Martin VanderLoo, president of 
Huron Commodities, has built a career on 
that distinction.
“Competing vessel-for-vessel on 
bulk soy is a tough game,” he says. “The 
Mississippi to New Orleans is a logistics 
machine. Our answer in Ontario and 
Quebec has been to differentiate — 
deliver the protein, sucrose and function­
ality the food market is paying premiums 
for.”
Martin VanderLoo is president of Huron 
Commodities based in Clinton, Ontario.
Milad Eskandari, soybean breeder and 
professor at University of Guelph’s 
Ridgetown campus.
Istvan Rajcan is a professor of soybean 
genetics and breeding in the Department of 
Plant Agriculture at the University of 
Guelph.
Japanese, European, and Southeast 
Asian buyers pay substantially more for 
Canadian beans that meet exacting specs: 
high protein, sucrose, precise 7S/11S ratios, 
and specialty traits like low lipoxygenase 
for cleaner flavor and trypsin-inhibitor 
nulls for better digestibility.
“Food companies now start at the 
genetics,” VanderLoo says. “They come 
with specs, and we take those needs to 
public programs with co-funding. That 
loop works. And the premiums shore up 
farm revenue when commodity prices are 
soft.”
The Long View
Few know SeCan’s importance better 
than Istvan Rajcan, soybean breeder at 
the University of Guelph.
“SeCan has been fantastic to work 
with,” Rajcan says. “For more than 27 
years, they’ve supported our program 
— not just financially, but with ideas and 
feedback about what the seed industry 
needs.”
That feedback is essential because of 
the timelines. “Even with winter nurser­
ies in Costa Rica saving us two years, it 
takes about eight years to finish a variety,” 
Rajcan explains. “Then you need another 
two or three years to bulk up seed before 
farmers ever see it. So really, you’re talk­
ing 10 or 11 years from cross to commer­
cial adoption.”
A big myth, he says, is that private 
breeding is inherently faster. “Technology 
makes us more efficient — helping us 
avoid wasting resources on material that 
won’t work — but it doesn’t eliminate the 
need for multi-year field testing. Nothing 
replaces that.”
Rajcan says SeCan’s value lies in 
understanding that reality. “They know 
this is long-term work. They listen to what 
we can and can’t do in a timeframe, and 
we listen to them about what the market 
needs. That dialogue is what makes the 
partnership so strong.”
At the University of Guelph’s 
Ridgetown campus, soybean breeder and 
Rajcan protégé Milad Eskandari echoes 
that view — and pushes it further. Since 
taking over his soybean breeding pro­
gram in 2013, SeCan has become his main 
sponsor.

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