Join us as we step inside the world of one of agriculture’s most forward-thinking seed companies: KWS. From beginnings in sugar beet breeding in Klein Wanzleben, Germany in 1856, to global research & development hubs in Einbeck, Europe and U.S., KWS is on a mission: Seeding the future for generations.
In this video:
- We trace where KWS comes from — the long heritage that underpins today’s innovation.
- We explore the major challenges in today’s agriculture: feeding a growing world, climate stress, resource constraints — and how plant breeding is contributing to meet them.
- We tour the Einbeck facility: advanced R&D, drone phenotyping, global breeding programmes in over 70 countries.
- We show how KWS partners with farmers — bringing seeds, digital tools, localized advice, and holistic support.
- We close with a look to the future: breeding is long-term, but the impact is immediate — and KWS sees its work in generations.
Why this matters: Because the decisions made in these labs and fields today will affect food, farming, and our planet tomorrow. KWS’s values of closeness, reliability, foresight and independence shine through as we witness science, nature and farming coming together. For more information, go to kws.com
