As harvest season approaches, most people have their eyes on the combine. But sharp seed professionals know that fall is also when the real groundwork begins for next season’s success — starting with seed treatment planning.
For those managing seed treatment decisions, now’s the time to evaluate whether your current lineup is really pulling its weight. Below are a few key areas to consider as you build or refine your enhancement strategy for 2026.
Crop Performance That Speaks for Itself
If your growers are pushing for faster emergence and better stand uniformity, your seed treatment needs to deliver more than just basic protection. Look for options that promote early vigor while boosting germination rates, especially important in challenging spring conditions.
Upgraded seed treatments can also reduce early-season troubleshooting for your sales team, freeing them to focus on what they do best: relationship building, finding and building the next opportunity.
Business Growth Starts at the Seed
Seed treatments are more than agronomic tools — they’re strategic business levers. If you’re trying to reduce cost of goods sold without cutting performance, evaluate formulations that streamline active ingredients while preserving efficacy.
Struggling with product churn? A reliable treatment package can stabilize your lineup and reduce variability. And if your portfolio lacks a value ladder, layering in treatment tiers can help meet different grower needs without compromising margins.
Differentiate in a Crowded Market
It’s one thing to protect seed. It’s another to stand out in a side-by-side plot. When you’re competing against sister lines or launching a new variety, seed treatments with unique modes of action or standout performance against nematodesand early-season pathogens can tip the scales.
A well-chosen seed treatment helps your genetics punch above their weight and gives your team a competitive story to tell.
The bottom line? Don’t let seed treatment be an afterthought. Make it part of your strategic vision and you’ll be miles ahead by the time planters roll in 2026.
