I often draw leadership and business management inspiration from my everyday experiences. This past weekend, it came from the world of high school cross-country running — a sport that demands not only physical endurance but also remarkable mental strength. I was struck by the intensity and determination the runners displayed as they pushed themselves to their absolute limits while they competed at a recent Platteville, Wisconsin cross-country meet.
I volunteered as a finish line catcher and witnessed, firsthand, the range of physical states these runners experienced as they crossed the finish line. Some collapsed, some staggered, some vomited, one was screaming when she crossed, while others finished strong. Regardless of their condition, each runner had given everything they had. This level of commitment and grit is something every business leader should aspire to emulate.
The journey of a cross-country runner is a powerful metaphor for the challenges faced in business. Around the halfway point of a race, fatigue sets in and the body begins to protest. By the 2-mile mark, the pain intensifies, and the temptation to slow down grows stronger. Yet, seasoned runners know their bodies can endure more. Their minds, conditioned by rigorous training and repeated challenges, override the urge to quit and push them forward.
In business, leaders encounter similar moments of doubt and exhaustion. The pressure to perform, the setbacks, and the constant demands can be overwhelming. However, true leaders, like cross-country runners, recognize that these moments are opportunities to dig deeper and push beyond perceived limits. They silence the voices that urge them to take it easy and instead focus on the finish line — the goals and objectives that drive their organizations.
The final stretch of a race is where champions are made. With just 100 yards to go, runners summon every ounce of energy to surge ahead, overtaking competitors and crossing the finish line with nothing left in reserve. In business, this translates to the ability to rally teams, innovate under pressure, and deliver results when it matters most.
After the race, the pain subsides, and a profound sense of accomplishment takes its place. The runner knows they gave their maximum effort. Similarly, business leaders who consistently push themselves and their teams experience the elation of achieving ambitious goals and overcoming significant challenges.
There’s one other key to a successful race, of course: preparation. A runner can’t “willpower” their way through poor training or bad race planning. Similarly, a leader can’t just outwork structural inefficiencies, broken systems, or a misaligned business model. Winning in business takes strategy and adaptability powered by effort and grit.
So, ask yourself: are you running your business as hard as a cross-country runner? Are you willing to prepare well, then push through adversity, silence self-doubt, and give your absolute best on race days?
The finish line awaits those bold enough to push through fatigue and conquer self-doubt.


