Global trade is shifting fast — and the U.S. seed sector is feeling it.
In this interview, Sam Crowell, Senior Director of International Programs and Policy at the American Seed Trade Association (ASTA), breaks down how changing trade dynamics, tariffs, and legal uncertainty are shaping the future of U.S. seeds as the industry looks toward 2026.
Crowell explains why seeds are uniquely exposed to trade disruption, how rapidly changing tariff rates have added significant costs for seed companies, and what ongoing court challenges could mean for trade policy moving forward. He also discusses the long timelines behind seed innovation, why global competition is intensifying, and what it will take for the U.S. to maintain leadership in the global seed sector.
This conversation explores:
- How tariffs are impacting seed movement and costs
- Why trade policy matters differently for seeds than other ag sectors
- What a shifting global market means for U.S. competitiveness
- Why advocacy and coalition-building are critical heading into 2026
For anyone tracking agricultural trade, seed innovation, or the future of U.S. agriculture, this discussion offers timely perspective on where the seed sector is headed — and what’s at stake next.

