Every season in agriculture comes with unknowns such as shifting weather patterns, commodity price volatility, evolving regulations, and rising production costs. Yet growers and seed companies rise to meet every challenge. As this year draws to a close, planning and innovation for next year are already underway. In agriculture, the finish line is only the starting point.
At Michelman, we believe progress begins long before a seed meets the soil. Our focus is on the seed surface where protection, performance, and technology converge. When emergence, uniformity, and singulation matter more than ever, coatings and polymers play a critical role in shaping the growing season before it even begins.
This year tested the industry once again with tariff disruptions, disease pressure, changing regulatory requirements, and export uncertainty. Challenges like these drive meaningful innovation. Michelman has invested significantly in agricultural research and development by expanding testing capabilities and collaborating earlier in the development cycle so our partners can move forward with confidence.
We take pride in listening closely to our customers, understanding the realities they face, and designing solutions with them and not just for them. Trust and strong relationships have always been foundational in agriculture. That’s why we build coatings that do more than work in a lab. They must perform in the treater, the planter, and the field.
We recognize the importance of proactively developing solutions in anticipation of future regulatory pressures and deliver long term value for growers and seed companies. Our microplastic free technologies already demonstrate strong performance in durability, dust off reduction, and handling. Our next generation of biodegradable innovations, currently under development, will support soil health well into the future.
As we prepare for a new season, the resilience of this industry is clear. Seed companies are embracing change, growers are adapting quickly, and innovation continues to accelerate. Michelman stands beside our partners through uncertainty by anticipating needs, improving performance, and strengthening the customer experience where it begins: on the seed itself.
When every seed matters, what surrounds it matters even more.
