Franco Brazzabeni – Seed World Columnist, Author at Seed World

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Franco Brazzabeni – Seed World Columnist

Franco Brazzabeni is commercial and marketing consultant in the international agribusiness, Member of the Board of Assosementi and of ISF Groups and writes a blog on www.agrinotes.it.

Against Hunger and Food Poverty

October 6, 2025
Franco Brazzabeni – Seed World Columnist

Food insecurity affects over 2 billion people worldwide, including millions in Europe facing rising prices...

E-commerce, Opportunities and (Many) Risks for the Seed Sector

August 8, 2025
Franco Brazzabeni – Seed World Columnist

E-commerce—buying and selling products online via websites, apps, or marketplaces—has grown rapidly since 2000, offering...

FAO Photographs the Global Agri-Food Industry

April 3, 2025
Franco Brazzabeni – Seed World Columnist

At the end of 2024, FAO published its Statistical Yearbook about World Food and Agriculture, referring to...

New Consumers for New Markets

January 20, 2025
Franco Brazzabeni – Seed World Columnist

“Consumer is king” is a motto well known by all market operators and of proven...

IoT: An Acronym to Remember

November 27, 2024
Franco Brazzabeni – Seed World Columnist

IoT: let’s try to memorize this acronym, because it will soon become common usage. It...

Certified Seed, A Plus for Consumers Too

September 2, 2024
Franco Brazzabeni – Seed World Columnist

Certified seed is the essence of the work of the seed industry. At the same...

Horticulture is Italy’s Thing

May 16, 2024
Franco Brazzabeni – Seed World Columnist

Italy is a country with a high horticultural vocation. It is a European leader in...

Biostimulants and Seeds, a Winning Pair

March 15, 2024
Franco Brazzabeni – Seed World Columnist

Biostimulants and seeds: we will hear about them, and a lot, in the near future....

Illegality in Agriculture is Damaging the Entire Supply Chain

November 1, 2023
Franco Brazzabeni – Seed World Columnist

February 2023: the Central Investigative Unit of the Italian Ministry of Agriculture (ICQRF) discovers a...

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