Leticia Gonçalves, Bayer senior vice president and U.S. Country Division head, talks with Julie Deering at the American Seed Trade Association’s CSS 2018 & Seed Expo in Chicago, Illinois, from Dec. 3-6, 2018. Gonçalves says she’s looking to create a new work culture to go along with the new Bayer-Monsanto merger, to better define who they are as a company. She says that they’re focusing on leadership, integrity, flexibility and efficiency, as well as becoming more customer-centric.
