Agriculture Minister Marie-Claude Bibeau announced an investment of over $244,000 to support the Canadian Centre for Food Integrity’s (CCFI) work to build public trust in Canada’s food system. The announcement followed Bibeau’s meeting with several members of the organization.
Delivered through the AgriCompetitiveness Program, this investment will help CCFI develop tools to share information with Canadian consumers about food production and enable food producers to share their stories, Bibeau said. The investment will support activities like creating new content for CCFI’s It’s Good Canada website, which profiles real farm families and others working in the agricultural supply chain.
By sharing accurate, transparent information about Canadian food production, CCFI will increase trust in the Canadian food system and in those who produce the food that Canadians eat and enjoy, Bibeau added.
Canadians are more interested than ever in understanding how their food is grown and the system that brings it from the farm to their tables. Helping consumers better understand this process and agricultural practices more broadly builds trust, which is essential for the sector’s continued growth and long-term prosperity, Agriculture and Agri-Food Canada said in a statement.
The Canadian Centre for Food Integrity (CCFI) was established in 2016 as a national non-profit charity with a mandate to build public trust in the food system. CCFI is a membership-based organization with members from agri-food corporations, commodity groups, and academia and amplifier organizations. CCFI works to earn Canadians’ trust in the food they consume and in the processes and practices that the agri-food industry employs to produce it.
The CCFI recently assumed leadership of Agriculture More Than Ever, a social media channel dedicated to public trust in Canadian agriculture.
