For over a century, the Canadian Seed Growers’ Association has quietly done the work — certifying seed, setting standards, and keeping Canada’s system fair for farmers big and small. But now, the association says it’s time for a reset. In this candid conversation, CSGA Executive Director Doug Miller lays out its Next Generation Seed System: a digital single window, stronger farmer and breeder voice at the table, and an agile certification framework that helps Canadians stay competitive under climate and market pressures. From protecting public plant breeding to ensuring every grower plays by the same rules, the message is clear: the status quo won’t cut it. The future of Canadian agriculture depends on a system that’s faster, fairer, and built for innovation.