Syngenta Canada has announced the appointment of David Hoar as Head of Sales, Crop Protection, effective immediately. In this leadership role, Hoar will oversee national sales and account management teams while serving on the company’s leadership team. He will be based out of Syngenta Canada’s office in Calgary, Alberta.
Leading National Sales Across Canada
As head of sales, crop protection, Hoar will be responsible for guiding teams across nine provinces, with a focus on delivering a good customer experience and providing innovative solutions for Canadian growers. His leadership will support Syngenta Canada’s continued commitment to strengthening relationships with retail partners and farmers nationwide.
Strong Leadership and Customer-Focused Approach
“David is a natural leader, strong communicator, and keeps the customer at the heart of everything he does,” says Shaun Vey, president, Syngenta Canada. “His strategic mindset, talent for building strong relationships both within the company and with customers, and his commitment to continuous improvement have made him highly effective. These strengths have enabled David to consistently deliver outstanding results while fostering the growth and development of talent for the organization.”
Hoar’s appointment reflects Syngenta Canada’s emphasis on leadership development, customer engagement, and long-term growth in the Canadian crop protection market.
23 Years of Experience with Syngenta
Hoar brings 23 years of experience with Syngenta to the role. Most recently, he served as Head of Key Accounts, where he played a key role in shaping the company’s retail strategy. During that time, he focused on continuous improvement, embraced change to enhance service offerings, and actively listened to customers to ensure expectations were met—and exceeded.
“I’m honoured and excited to lead our sales team, with a clear focus on delivering value to our retail partners and farmer customers,” says David Hoar. “I’m committed to continuing to grow and support our talented team through coaching and mentoring and using my voice to advocate for Canadian agriculture.”
Career Path and Educational Background
Hoar began his career with Syngenta in 2002 as a territory manager in East-Central Alberta. He progressed through roles in marketing before being promoted to district sales manager, where he developed a strong focus on people development, leadership, and sales optimization.
He holds a Bachelor of Science degree in Agricultural Sciences from the University of Alberta, providing a strong academic foundation for his leadership in the agricultural input sector.
Leadership Transition at Syngenta Canada
This appointment follows a recent leadership transition at Syngenta Canada. Hoar succeeds Shaun Vey, who was appointed president of Syngenta Canada in December 2025, following the retirement of Trevor Heck after a 34-year career with Syngenta and its legacy companies.
With Hoar stepping into the role of head of sales, crop protection, Syngenta Canada continues to reinforce its leadership team as it supports Canadian agriculture through innovation, partnership, and customer-focused solutions.
