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What comes next for ag innovation in Canada?

On the Brink is a cross-country storytelling project about plant breeding. The goal is to spark an open, multi-perspective, ongoing conversation about what’s possible, what’s at stake, and how to seize opportunities ahead.

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What happens when the plant breeding status quo isn’t an option anymore?

In a grocery store aisle, Doug Miller of the Canadian Seed Growers Association connects a simple truth to a much bigger question: nine out of ten bites of food start with seed. But what happens when the system behind those seeds begins to shift?

Recent federal cuts have led to the closure of key research facilities across Canada. The move could have far-reaching consequences for plant breeding, variety testing and the future productivity of Canadian farms.

In Episode 4 of On the Brink, the conversation turns from debate to direction. If public and private roles must evolve, what does the next model look like? And what will it take to move from what worked to what’s needed now?

Watch Episode 4: End of the Status Quo

On the Brink is a cross-country video series exploring the future of plant breeding in Canada. Each week, we feature voices from across the industry to build an ongoing, multi-perspective, open conversation about innovation and long-term investment in Canadian agriculture.

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📌 About Seed World Group (SWG):
Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com.

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The End of the Status Quo: On the Brink Episode 4

Federal cuts are closing key research facilities across Canada. Doug Miller of the Canadian Seed Growers Association joins On the Brink Episode 4 to ask what comes next for Canadian plant breeding — and who builds the model that replaces what's being lost.

Season 1

Canada is On the Brink. Let’s Talk About It: On the Brink Episode 1

Canadian Conditions Need Made-for-Canada Solutions: On the Brink Episode 2

Why Invest in Canada’s Seed Future: On the Brink Episode 3

The End of the Status Quo: On the Brink Episode 4

COMING SOON

Episode 5: April 8

Episode 6: April 15

Episode 7: April 22

Episode 8: April 29

Organizations supporting the national conversation about plant breeding and innovation in Canada: